I live in Miami, the most wannabe city I have ever been after Dubai. I work in a tech/multimedia company with some 400 people in Midtown which is an area of artists, young people and money. And until today I haven't seen the first Apple Watch in the wild, just in Apple Stores. I have friends with McLarens, there are two different BMW i8 in my building already, ... and I haven't seen the first Apple Watch in my circle, people have way better options...
That class of "wannabe" might not want to be seen with a watch that "only" costs $17k. OTOH, in Silicon Valley, billionaires have been seen driving non-extraordinary Toyota/Ford/Mercedes sedans. They likely have lots of options that are more far more expensive, but don't need to be seen with such.