And you miss the point. A $100 fitbit is going to have higher market share than a $300+ avg price Apple Watch, so this isn't news. It has nothing to do with bias, it's that the headline is simply a "no $h!t sherlock". A more useful comparison would be a breakdown of how it compares to similarly priced smartwatches, not overall market share where cheaper alternatives always reign supreme.
This isn't a comparison of the devices themselves to make a purchasing decision, so "only one watch is going to be on my wrist" is a moot point.