It's well made and attractive, but I wouldn't call it expensive. A $100,000 TV is expensive. An $80,000 Cadillac Escalade is expensive. An iPhone on contract for $199-299 or a $349.00 watch (likely by far their best seller) is not expensive. That's all I am saying. I don't fool myself when it comes to luxury. If I can afford it on my lower middle class salary it's not luxury.
I think we just define luxury a little different, but I can't say carrying my Apple stuff around with me has ever made me feel wealthy.
Apple is expensive. Even on contract, you're just paying for the full cost of the phone over time.
And we are not just talking phones here. What gave you or anyone else that perception? In my original post I mentioned all Apple hardware, including Macs. Macs are much more expensive than commodity PC's.
It's also not about whether it makes you feel rich or not.
I also said "high end". I said one "might" even say luxury (in perception). In typical MacRumors Forum style, my original post has been pared down to "Phones and Luxury", rather than the brand in general.