I'd love one but £50 for a bit of plastic...
If they were realistically priced at £19.99 or something I'd buy a whole bunch.
The sport band used to cost £39 when they first launched!!
When the VAT went up in the UK, they increased it to £49
"The sport band is £39 in a variety of colours, the stainless steel milanese loop is £129 and the link bracelet costs £379 – more than the Apple Watch Sport."

Apple Watch review: beautiful hardware spoiled by complicated software
Apple’s much hyped smartwatch is carefully crafted with a masterful design, but poor battery life and confusing software mean curious consumers should wait
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