Apple Watch Had Record Year With Estimated 18M Shipments in 2017, Topped Entire Swiss Watch Industry Last Quarter

Discussion in ' News Discussion' started by MacRumors, Feb 6, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Not only did the Apple Watch just have its best quarter ever in terms of sales, but it also had a record-breaking year overall, capped off by topping shipments from the entire Swiss watch industry combined last quarter.


    Apple Watch shipments topped an all-time high of 18 million units in 2017, according to estimated data from research firm Canalys, an over 50 percent increase compared to the roughly 12 million units Apple shipped in 2016.

    Canalys claims that 48 percent of the shipments were the latest Apple Watch Series 3 models, while 52 percent were Series 2 or older models. Among the Series 3 models, around 13 percent of customers opted for an LTE-enabled model, while 35 percent of people were satisfied with the Wi-Fi and GPS version.

    The keyword is estimated, since Apple doesn't actually reveal Apple Watch sales on a standalone basis. Instead, the device is grouped under Apple's expanding "Other Products" category, alongside the Apple TV, Apple Watch, accessories like AirPods and Beats, and as of next quarter, the HomePod.

    Apple analysts, who closely examine the "Other Products" revenue and other clues to estimate Apple Watch sales, each have similar totals. Ben Bajarin of Creative Strategies estimates Apple Watch shipments totaled 17.4 million last year, while Horace Dediu of Asymco comes in at 17.7 million.

    On an earnings call last week, Apple CEO Tim Cook said the Apple Watch had its best quarter ever during the final three months of 2017, with over 50 percent growth in revenue and units sold for the fourth quarter in a row, and strong double-digit growth in every geographic segment that Apple tracks.

    Cook added that sales of Apple Watch Series 3 models were also more than twice as high as Series 2 models in the year-ago quarter.

    Interestingly, it appears that this growth has resulted in Apple Watch shipments coming in higher than all Swiss watch brands combined for the first time last quarter, according to IDC research director Francisco Jeronimo.? In other words, Apple is now the biggest watchmaker in the world.

    The key takeaway here is that the Apple Watch continues to grow at an impressive rate as the device approaches its third anniversary in April. Apple Watch also remains the world's most popular smartwatch by a significant margin, and is now even giving the iconic Swiss watch industry a run for its money.

    Article Link: Apple Watch Had Record Year With Estimated 18M Shipments in 2017, Topped Entire Swiss Watch Industry Last Quarter
  2. deanthedev Suspended


    Sep 29, 2017
    I can believe it.

    Love my Series 3 with LTE, and have been seeing a lot more AW in the wild this past year than previously.
  3. npmacuser5 macrumors 65816


    Apr 10, 2015
    Excellent product Apple Watch S3. Done an outstanding job for my needs and the health aspect literally life saving. Thumbs up Apple!
  4. newellj macrumors 604

    Oct 15, 2014
    Boston, MA, US
    I think the Series 3 AW is the iPhone 4 of the Watch line. It's the tipping point, where tech and functionality combine to make the product genuinely useful and attractive.

    I think it's interesting that ~27% of Series 3 sales are LTE models. I'm not sure what I expected, but I'd say that's a pretty good rate for a first time feature that has a minimum $120/year charge in the U.S. (And yes, I know many S3 LTE owners haven't hooked theirs up yet - out of four S3 AWs in my family, only one has been connected to LTE so far.)
  5. redman042 macrumors 68030


    Jun 13, 2008
    Makes sense. I’ve seen a lot of Apple Watches in the wild over the last year or so. It’s particularly popular with nurses, wait staff, and others who can’t look at their phones during the day.

    In contrast, I see few Android watches.

    Once again, most people underestimated Apple. The first gen watch certainly had some shortcomings, but what people forget is Apple goes all-in on their products and they keep improving until they get it right.
  6. MLVC macrumors 6502a


    Apr 30, 2015
    Maastricht, The Netherlands
    And there are still people out there who call this a flop.
  7. BMcCoy macrumors 68000


    Jun 24, 2010
    Wow, impressive sales.

    I don’t have the watch, and don’t see the benefits, but I can’t argue with the numbers. It’s a big success, and it’s growing. If the health side really accelerated (eg. Innovations in glucose monitoring etc) then I’ll take another look! :)
  8. thenewyorkgod macrumors member

    Nov 18, 2011
    I never though I would have any interest in this until my wife got me a Series 3. I cannot imagine ever getting along without it.
  9. nfl46 macrumors 604

    Oct 5, 2008
    I'm not surprised. I see Apple Watches ALL the time now. I rarely see the SS, it is mainly the SG. Target has the Series 1 on sale for $179 right now.
  10. Kaibelf macrumors 68020


    Apr 29, 2009
    Silicon Valley, CA
    This can’t be accurate. It would mean all the MR posters who said that this product was terrible, useless, and failing to sell for the past three years would have been wrong. Inconceivable!
  11. PilotWoo macrumors regular

    Jul 14, 2006
    Impressive. I think the changes they made to original vision have really helped to find its market.

    They just need to make one that looks good now.
  12. AJ5790 macrumors 6502

    Jun 1, 2016
    Looks like Jony Ive was right after all. (/s Boy, this will be a hugely popular comment around here. /s)
    --- Post Merged, Feb 6, 2018 ---
    You keep using that word... ;)
  13. Kaibelf macrumors 68020


    Apr 29, 2009
    Silicon Valley, CA
    Just a note here: the stainless steel model ONLY comes in LTE. A lot of buyers prefer it to the matte sport edition because it has the sapphire screen and is incredibly difficult to damage vs the sport edition. I suspect a lot of those units that remain unconnected to LTE never intended to use it at all.
  14. tzm41 macrumors regular


    Jul 11, 2014
    Didn't upgrade to AW3 from my AW2, but if AW4 looks just a bit sleeker I'll be saying take my money...
  15. ani4ani macrumors 6502a

    May 4, 2012
    And the next stat will be more Apple Watches in land fill in 5 years than in the history of all Swiss watch makers.

    A product that lasts generations swapped for a consumer trinket that last a few years at best.

    But I guess that’s what folks want
  16. OldSchoolMacGuy Suspended


    Jul 10, 2008
    And MacRumors members were 100% certain the Apple Watch would be a failure.
  17. DNichter macrumors G3


    Apr 27, 2015
    Philadelphia, PA
    Zero competition. It's pretty crazy to think about. When it comes to the iPad and the Apple Watch, there is nothing better. The iPhone at least has some competition, but it's still not even close.
  18. lunarworks macrumors 65816

    Jun 17, 2003
    Toronto, Canada
    The only time I see Android watches are on people who look like tech enthusiasts. Apple definitely knew how to get the mainstream on board.
  19. agsystems macrumors 6502a

    Aug 1, 2013
    same here- my wife didn't want it one until it could replace her phone - already a life saver when she is in the gym and the few times she runs out of the house without her phone thinking that it is in her purse
  20. cult hero macrumors 6502a

    cult hero

    Jun 6, 2005
    I love mine. Mind you I really enjoyed the S0, but the S3 is so much better and faster. When battery breakthroughs allow the AirPods/Watch to be a sufficient replacement for a smart phone all day, that’ll rule. (And I mean mainly as a phone, messaging, and music device. The form factor wouldn’t allow it to be a lot of other things.)

    I haven’t bothered with LTE yet because at $120 a year... is it worth it right now? Dunno.

    Anyway, these are great devices and until you spend some time with one they’re hard to explain because I don’t really find a single killer feature rather than they add a lot of small convenience. (I do use it a lot for fitness as well.)
  21. Ballis macrumors 6502a

    May 27, 2008
    Oslo, Norway
    As impressive as this sounds, I hardly think swiss watch companies and Apple are competing for the same customers. Sure, some Rolex owners may buy an additional Apple watch, but the people buying Apple as their only option likely wouldnt even consider a swiss alternative.
  22. OldSchoolMacGuy Suspended


    Jul 10, 2008
    I know a lot of us didn't see a huge benefit until we got them. Only then do you realize how much less you need to look at your phone throughout the day. That alone may be worth it for some. The addition of health monitoring is huge too.
  23. roncron macrumors 6502


    Aug 15, 2011
    Apple Watch has gone from a half-baked product at launch to a mature and smooth-running device that is more and more useful. Series 3 finally convinced me to buy.

    One thing though: I don't think it's fair to compare sales of Apple Watch and Swiss watches. Sure, they both tell time. Otherwise, they are different product categories. Apple Watches can do hundreds of things and there are AW models available that are pretty affordable ($179 sale price for Series 1). Swiss watches do 1 or 2 things, are handmade by artisans, and are more a piece of fine jewelry. I think both products are terrific, for different needs.
  24. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    I think you have missed the word 'some' from that post. :rolleyes:

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