As impressive as this sounds, I hardly think swiss watch companies and Apple are competing for the same customers. Sure, some Rolex owners may buy an additional Apple watch, but the people buying Apple as their only option likely wouldnt even consider a swiss alternative.
I know a lot of watch obsessed fans who find themselves wearing their Apple Watch a lot more now. That most certainly cuts into sales of other watches when someone chooses to wear one more than others. There's less reason to consider adding another to your collection if you have one you're using a lot currently.
Are smart watches hurting Swiss watch sales? Certainly appears they are.
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