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Copyright/trademark lawsuits in 3...2...1...

I currently have my watch face customized using the photograph watch face. The photograph is the MSU Spartan head logo. It is not officially licensed. It does look nice. I just wish I could add complications. It isn't as convenient as the utility face. If I could drop a photo behind the utility face I would be all set.
 
Who is buying this? Sounds like Apple might be keeping the same size for the 2nd gen – otherwise this sounds like a waste of money. Where the heck are the refurbs? I was hoping to pick up one for $199/$249 - otherwise, I am not a buyer at current prices - maybe 2nd gen.

Cowboom just had some refurbished models around that price 2 days ago.
 
Thank you and this is the reason for all the hires from the fashion industry - these folks understand desired/lust as opposed to us that only look at utility.
The fashionistas understand how to evoke those feelings of desire and lust from a different demographic. But Apple already knew how to evoke it from its regular demographic group. How many of us salivated at iOS's ability to individually animate all those butterflies in the Zen Garden demo?
 
Who is buying this? Sounds like Apple might be keeping the same size for the 2nd gen – otherwise this sounds like a waste of money. Where the heck are the refurbs? I was hoping to pick up one for $199/$249 - otherwise, I am not a buyer at current prices - maybe 2nd gen.

I would expect the connector is here to stay for the next 5 years at least. The Apple watch can get thinner on both sides with the current strap connector.

I'm with you on price, it's not for me until more features are added or price drops. I don't see the value right now.
 
In the case of Hermes, not only are you paying for the brand name, you are also paying for the genuine leather. Genuine 100% leather costs quite a bit. If you compare it to wood, it would be like getting 100% oak wood vs getting particle board.

How do you make 90% Genuine Leather? Use Borg cows or something? Just curious.
 
How do you make 90% Genuine Leather? Use Borg cows or something? Just curious.

Some components are leather, some components are "pleather" or vinyl (with regard to the band and the non-metal parts) - or - there is stuff like bonded leather (think: particle board)

Borg comment was outstanding though :D
 
I don't care for the double loop at all, too "fashiony" for me, but I really do enjoy the "big cuff things", they go well with my usual black t-shirt/jeans outfit. Admittedly, I have thick wrists... (dog demanded to be in pic).

image.jpg

I don't think your dogs impressed at all.
 
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Chicago would be a great market for Hermes. It's very strange that they don't have a Michigan Ave. location.

Chicago flies under the radar of the fashion world. It's the whole flyover country thing. Granted, it isn't New York or LA, but I think Hermes would fit right in on Michigan Ave. On a plus side (and opposite end of the fashion spectrum), we are just finally getting a Uniqlo!

I'm glad I got to the UES store right when I did, though (9:05). Although it was a short line (maybe 6 in front of me plus the 4 in the vault) I was the last to get the fauve 38mm Single Tour. There was one more black 38mm Single Tour. They had no Double Tours or Cuffs in stock. Oddly, they didn't even have the 38mm Single Tour to try on (just a Double Tour and a Cuff). I got into the vault at 9:30 and was wrapped up by about 9:40. A 50ish woman was trying on the Rose Gold Edition (but complained that there are no other bands for purchase that match), and had her eye on the Double Tour Hermes, as well. I think she'd have snapped up two Double Tours if they had them in stock (she was FaceTiming a friend), but she didn't seem too happy about placing her name on a list without a guaranteed reservation. Hopefully Apple picks up on this. They are attracting a more affluent crowd with these limited edition watches.

A few other observations:

  • The "12" on the Hermes face shrinks slightly when the red notification button pops up. The Single Tour band itself fits a bit larger than the Classic Band. I'm on the 3rd hole vs. the 5th on the original Classic Band.
  • I wonder if this is running a slightly different version of Watch OS. I restored from my old one (so of course I had to change it to the Hermes band manually), and noticed that my enterprise settings on the iPhone didn't require Unlock from iPhone (it had previously grayed out the Simple Passcode option), so I set a complex password and Unlock from iPhone manually. Our enterprise settings are twitchy with iOS 9, though (they crash News if you haven't set it up and cause iCloud backups to fail), so I'll chalk it up to bugs on our side.
  • There are multiple typefaces available on the Hermes watch face.
  • There is room for only one complication (Date, World Clock, Stopwatch)


I'll probably keep the Classic Band around (particularly since Apple doesn't sell that model anymore), but I'll probably head to the Market Place.
 
The Hermes name, that's what.

If I were getting this, I'd get the cuff. It's awesome.

I like the look of the cuff band too. Good thing it's not in Etain; I might actually buy the apple watch.
 
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I get the double loop, it's something weird fashion people would wear, I don't however get the big cuff thing :\

And won't the cuff interfere with sensor function?! Even if there's a cut-out window in the cuff, it's hard to imagine that the gap between the sensors and skin wouldn't impact sensor function -- and reduce haptic feedback.

I often understand "form over function," but I can't understand form instead of function.

Dave
 
i totally understand why a Hermes Apple watch is needed but i think at some point, its going to get out of control..
Count me among those who don't see why it's needed. To me Apple – at least in the Second Jobs Era – was about style rather than fashion. An iMac or a PowerBook or an iPhone had a distinctive visual look to it, but it was about good design for the sake of function, not design for the sake of ... being "designer". An iPod would come in different colors because a blue one or a pink one was more fun, not with different haute couture labels attached because this one or that one is more fashionable. I worry about the Apple Store of the future becoming less like a technology store than a jewelry boutique, because the former is the kind of place I love to explore, and the latter is the kind of place I have no interest in even setting foot.
 
Besides the bands, what is the difference that would justify the cost increase?
As the other poster pointed out, you are buying the name. High fashion is about high margins and low volumes. It creates exclusivity.

As a poor tech guy, I'd say this is not practical and I can do a lot more for $1500. Then again, if I have a few million to throw around, I'd still say this is not practical, but what the hell I'll buy one so I can wear it for a day then give it to my dog as chew toy. I suppose it's all relative...
It is all relative. That's why they are selling it in the locations where they are. All along Madison Avenue on the UES are stores where spending $1100-$1500 is nothing, and restaurants where the "cheap" wines are $120/bottle. That's why UES gets the Watch Hermes but the commuter-oriented Grand Central and touristy/more frugal neighborhood UWS do not.
 
And won't the cuff interfere with sensor function?! Even if there's a cut-out window in the cuff, it's hard to imagine that the gap between the sensors and skin wouldn't impact sensor function -- and reduce haptic feedback.

I often understand "form over function," but I can't understand form instead of function.

Dave
They engineered it to take that into account. They modified the Double Tour since the first band was slipping too easily and interfering with the sensors.
 
Count me among those who don't see why it's needed. To me Apple – at least in the Second Jobs Era – was about style rather than fashion. An iMac or a PowerBook or an iPhone had a distinctive visual look to it, but it was about good design for the sake of function, not design for the sake of ... being "designer". An iPod would come in different colors because a blue one or a pink one was more fun, not with different haute couture labels attached because this one or that one is more fashionable. I worry about the Apple Store of the future becoming less like a technology store than a jewelry boutique, because the former is the kind of place I love to explore, and the latter is the kind of place I have no interest in even setting foot.

Apple has a long way to go before it is a jewelry boutique. The coffee and water while waiting in line at the vault are nice. But there's nothing else that would create such a line at a Hermes store or jeweler. They are trying to strike a balance. I think they can improve on things, actually taking some cues from the jewelry industry (they should have taken reservations in store and guaranteed those who waited for a try-on that they would hold the watches for them). I was about 10th in line and got one of the last ones from their initial stock. They thought they were getting more in later today, but weren't sure, and I don't think the buyers were the type who'd wait in another line.

Fashion is a fickle business, but if wearables are to take off, Apple needs to delve into this territory. They will have the Sport and basic collections for volume.
 
This weekend we went to a ballet in SF and my wife handed me an old, and very expensive/classy Rolex to wear.
All I can say is that for the entire evening, I kept looking at my wrist and wishing I had my Apple Watch on.
And it would have looked nearly as good (black sport with blue leather loop and color face) occasionally peeking out from under suit cuff.
 
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So the software here is slightly different because it has that special watchface that apple will never include on the other models?
 
Curious if this might be the first example of the band accessory port actually doing something? Something that tells the watch to enable the Hermes face? Or did they actually add something in the firmware of the watch itself that is going to enable the Hermes watch faces?
 
This is the problem when you marry geeks (predominantly male) with fashion. They don't understand the utility of the fashion world so they don't get why people would pay exorbitant prices for such a useless piece of leather when a piece of string would do just fine to tie their watch to their wrist.

In the case of Hermes, not only are you paying for the brand name, you are also paying for the genuine leather. Genuine 100% leather costs quite a bit. If you compare it to wood, it would be like getting 100% oak wood vs getting particle board.

Are you an oak man, Jimmy?
 
I think the issue here is that Apple hasn't yet ironed out what exactly they want to have be the rules for a watch face. Example: does a watch face need to display the time either digitally or as analog, or is a totally new style acceptable. IE, can I make a watch face where the only way you can discern the time by seeing the hue of the watch face (red is midnight and green is noon. Just gradually shifts hue throughout the day.) Does it need to be possible to tell time at all, or can I make a face for the watch which is completely devoid of the current time?

Further, how will the custom watch faces work with complications and time travel? What if Apple wants to add more features to the watch faces in the future?

This is no reason to prevent users from having the option of a customizable watch face. As it is they limit the custom digital watch face to time and date, and the same could easily be true for the custom analogue watch face. Hermes gets the only square watch face Apple is offering, which was likely planned to make it exclusive, since the Hermes has been in the works for over a year, just like the gold Sport was withheld until now to enhance the Edition's exclusivity. The fact that an average customer can't select the native orientation watch layout on a square watch speaks volumes about Apple's arbitrary limitations, here. Moreover, its incomprehensible to me that after launching no less than 18 custom watch faces for the iPod nano, and then launching a digital watch project the same year, that the watch face wasn't at least one of the most well thought out aspects of what became the Watch.

Copyright/trademark lawsuits in 3...2...1...
I currently have my watch face customized using the photograph watch face. The photograph is the MSU Spartan head logo. It is not officially licensed. It does look nice. I just wish I could add complications. It isn't as convenient as the utility face. If I could drop a photo behind the utility face I would be all set.

Exactly. Copyright is not an issue at all here. No more than a band who uploads a song to iTunes which infringes on another song. Should Apple have a system in place to screen for copyright infringement? Absolutely, so why isn't it? That's the simplest thing they could have done. They've had four years to figure it out, it's not like they didn't know it was coming ... So now, people will pirate copyrighted images off the internet they didn't likely ever pay for and load them behind their custom photos watch face, when Apple could have had a store in place that allowed copyright and trademark owners a means to make money with a well co-ordinated system, much like with ringtones. Most people would do that to get a custom image that looked good without going to the effort of trial and error cropping and shading.
 
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