I'm torn on this move.. they're putting Hermes' logo over theirs.
All in a bid to become more legitimate in the fashion scene.
Reminds me of the Motorola iTunes Phone strategy before the iPhone.
Although on the other side of the fence, the fashion scene is all about name, not so much technical brilliance.
Apple has yet to make a name for themselves there.
Is this the way to go though? I'm not sure.
It's like the LG Prada phone back in the day. Doing that basically says that LG admits it can't be fashionable on its own merit and must rely on someone else's brand to make them 'fashionable'.
Apple is now boxing into a corner - it's saying not a real fashion brand and needs an Hermes to be 'fashionable'.
I dunno.
This is just what's worrying me about Apple. Sure, they are still making some great tech... but I think Apple purists would say the best days lay behind them, and it's like they're trying to fill in that shortfall by instead appealing to more fashion conscious customers with design statements rather than truly great products.
I want to be clear I'm a very content iPhone 6 Plus and MacBook Air owner so Apple through and through at this point.. but honestly, doesn't the magic seem to have gone a little bit?