The watch box has to be square, because it has to contain the standard inner watch box made by Apple.
I think the long box was made just for bands, as it resembles the box for Apple bands. Unrealized concept art that was used in marketing.
It's substantially thicker than the box used for Apple's bands. If the long box doesn't exist, I think it's more likely that it's an unrealized concept art meant for housing the Single Tour, as Hermes uses the long box for their own Single Tours.
The Sport models are packaged in long boxes so it's not an absolute requirement that the boxes be square for housing the AW.
Last edited: