Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Watch is damaging Swiss watch business
- Thread starter Zirel
- Start date
- Sort by reaction score
If I am not wrong, the title of your thread is "Apple watch is damaging the swiss watch business", your point was that Apple is going to take a significant part of the swiss business, YES or NO ? Please recognize you are wrong. They will eventually take a part of the non swiss business, that is the business below 1000$ which is not operated by the swiss, or only for a very very very small part.
The 30billion represent the luxury business and the swiss part of it. 60 billions is all included probably, with the crap from China. Your point is that the AW will take a part of the swiss business, the answer is no. No way
By the way, the stats mentioned are absolutely not reliable. Rolex doesn't publish any figures, it's a private foundation... and they make much more than what is mentioned, actually it's the biggest seller in value in term of brand. If you are talking of Rolex as a whole you have to add Tudor which is the second brand of Rolex. And Richemont is a bigger seller than Swatch. And comparing Fossil No 5 in your list with the swiss luxury brands is a non sense.
The 30billion represent the luxury business and the swiss part of it. 60 billions is all included probably, with the crap from China. Your point is that the AW will take a part of the swiss business, the answer is no. No way
By the way, the stats mentioned are absolutely not reliable. Rolex doesn't publish any figures, it's a private foundation... and they make much more than what is mentioned, actually it's the biggest seller in value in term of brand. If you are talking of Rolex as a whole you have to add Tudor which is the second brand of Rolex. And Richemont is a bigger seller than Swatch. And comparing Fossil No 5 in your list with the swiss luxury brands is a non sense.
Couple points:
- Where is 30billion luxury wristwatch come from, contrary to link I provided, could you help provide a link, so I could correct my statement?
- Where is Richemont is bigger than Swatch come from, contrary to link I provided, could you provide a link, so I could correct my statement?
- My calculation does not included Rolex or Richmont attached below again.
60billion * (10% * (Fossil (USA) 5.2 % + Citizen (Japan) 3.9 % + Seiko (Japan) 3.4 % + Casio (Japan) 2.1 % + Others 30.1 %)) = 60billion * 4.46% = 2.676billion
Actually, it reminds me that Johnatan Ive said "Swiss made watches are in trouble" before the AW introduction, as a teaser, so may be that's probably why some people are monitoring the swiss watch business evolution But it was more a joke from Ive to be taken second degree rather than business expectations, he perfectly knows the figures and what is the target. But too many people are mixing apple and oranges and don't know about the reality of the watch business.
But it was more a joke from Ive to be taken second degree rather than business expectations, he perfectly knows the figures and what is the target. But too many people are mixing apple and oranges and don't know about the reality of the watch business.
Actually, it reminds me that Johnatan Ive said "Swiss made watches are in trouble" before the AW introduction, as a teaser, so may be that's probably why some people are monitoring the swiss watch business evolution
I agree currently a lot of people are mixing apple and orange. The problem with orange grower is when people realize they don't need orange, if they could get a super-muitifunction-mutiflavor apple as main diet of their fruit, now they will buy more super-muitifunction-mutiflavor apple instead of simple one-note orange as fruit. If people are consider both apple and orange as fruit need for consumption for health reason, rather than choice as taste only.
We will know in the future a super-muitifunction-mutiflavor apple will win or simple-one-note orange will win.
Actually, it reminds me that Johnatan Ive said "Swiss made watches are in trouble" before the AW introduction, as a teaser, so may be that's probably why some people are monitoring the swiss watch business evolution
I don't think Ive was joking when he made the statement that "Switzerland is (four-letter-word'ed)" and I think he fully expects them to end up like pocketwatch manufacturers in the long run.
I don't think that is the market for Apple. The question is will people start buying less and less Omega, when they have Apple watch, with super multi-function capability could impact their daily life, rather than just a watch looks good.
That is like saying will people buy less and less suits when they have cargo pants which are more functional.
I think Ive is not expecting AW to compete with luxury watch as beauty only. AW will not directly "compete" with luxury watch as beauty, but it has potential (looks "decent" enough for majority of people) to take away few/some/lots/most (only god know) luxury watch market, because some people could value how does AW impact their daily life in the faster pace world, than just a watch looks good. And when time to buy watch for themselves or as gift, it will be part of decision which could alter overall watch market share.
Which is already normal, since suits are unsuitable for everyday activities. A better analogy is are they less likely to drop several thousand of dollars on a luxury timepiece that they'd wear only once in a while as opposed to daily if it wasn't for the AW?
No, people will start buying more super-multi-functional suit could actually be converted to suit looks decent good, or convert to daily wear to work, or sports wear, or pajama, or……. other 100/1,000/10,000 different type of wear.
Richwmont is 10.4billion and Swatch 9.2 in 2014, pubic figures. And the 30 billion is the common business base that we take in the watch industry for the true luxury segment, it's more an insider figure let's say, no link right now, but I will pm you when I have some time, it's somewhere
But believe me or not, in the end it's not that important. My point is that the AW is not close to take business to these swiss Groups, Swatch is may be a little bit more exposed since it has a big "entry level" business, but let see what will be their answer in term of e-watch. Their first release, the volley ball ewatch is not close to compete with the AW... But they have strong skills in electronics, so we will see
Richwmont is 10.4billion and Swatch 9.2 in 2014, pubic figures. And the 30 billion is the common business base that we take in the watch industry for the true luxury segment, it's more an insider figure let's say, no link right now, but I will pm you when I have some time, it's somewhere
Could you provide link?
The point is that people buying real watches do not want to wear the Apple Watch every day, this is where the Apple Watch fails.
This is disputed by many members who own "real watches" and now wear their AW full time (because they derive more use out of it) and were sad to have relegated their Rolex et al. to the drawer.
"Many," "Quite a few," "A number of," whatever. You're attempting to make the point that luxury watch owners do not wear their AW daily, and this is disputed by a number of members who used to wear Rolex, etc. as a daily driver.
Actually I found the link myself in ~5min.
Swatch 2014 annual income: 8.709 billion USD revenue (also call Net sales, which is equal Gross sales minus return)
http://www.swatchgroup.com/en/conte...ion/6/file/2014_annual_report_complete_en.pdf
Richemont 2014 annual income (based on 2015 report): 2.986 billion Swiss Franc (3.03 billion USD) revenue for "Specialist Watchmakers" portion. They also have jewelry (5.428 billion Swiss Franc) and other (1.599 billion Swiss Franc) business.
https://www.richemont.com/images/in.../annual_report/2015/ar_fy2015_h68qw95aw9b.pdf
See my response with link for both company, only take me ~5min.
It is too easy to find correct info.
Yes but I think that when the technology will be available to get all these functions for real daily life, it will not be necessarily on the wrist
We are talking about a watch because it's NOW on the wrist and time is only a commodity on the AW, but the day it's powerful enough, could be on your eyewear, or somewhere else...leaving the wrist for emotional watch, that is jewel at the end of the day