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Apple Watch is damaging Swiss watch business

carambo said:
Yes but I think that when the technology will be available to get all these functions for real daily life, it will not be necessarily on the wrist :)
We are talking about a watch because it's NOW on the wrist and time is only a commodity on the AW, but the day it's powerful enough, could be on your eyewear, or somewhere else...leaving the wrist for emotional watch, that is jewel at the end of the day
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I beg to different. I think people will want more on their wrist, once and only once they agree THAT specific app which does not exist on mechanical watch make their daily life better, but each one will wants different app. What it is will be up to you, specially when native app start support in watchOS2.
 
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JayLenochiniMac said:
"Many," "Quite a few," "A number of," whatever. You're attempting to make the point that luxury watch owners do not wear their AW daily, and this is disputed by a number of members who used to wear Rolex, etc. as a daily driver.
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The point is I would buy an Apple Watch as a fashion accessory to wear once in a while (if I had an iPhone), which means the actual functionality would be useless.

I am interested in the potential of MMT.
 
"Richemont 2014 annual income (based on 2015 report): 2.986 billion Swiss Franc (3.03 billion USD) revenue for "Specialist Watchmakers" portion. They also have jewelry (5.428 billion Swiss Franc) and other (1.599 billion Swiss Franc) business.
https://www.richemont.com/images/in.../annual_report/2015/ar_fy2015_h68qw95aw9b.pdf"

No, Cartier is reported in jewellery, as Piaget and Van Clef, but they sell watches, as Mont Blanc sell watches but the figures are included in writing instruments...And you cannot remove jewellery from Richemont sales figures because there is a lot of jewels sales that contain a watch but are reported under the jewellery segment ! Otherwise, you have to remove from Swacth Harry Winston (jewellery), all the trading activities from Swatch, the Dress your Body business, the lectronic business of Swatch, etc...
 
cube said:
The point is I would buy an Apple Watch as a fashion accessory to wear once in a while (if I had an iPhone), which means the actual functionality would be useless.
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The Watch as a fashion statement as opposed to for functionality purposes? Most AW users aren't like that at all. No wonder why you don't have an iPhone.
 
carambo said:
"Richemont 2014 annual income (based on 2015 report): 2.986 billion Swiss Franc (3.03 billion USD) revenue for "Specialist Watchmakers" portion. They also have jewelry (5.428 billion Swiss Franc) and other (1.599 billion Swiss Franc) business.
https://www.richemont.com/images/in.../annual_report/2015/ar_fy2015_h68qw95aw9b.pdf"

No, Cartier is reported in jewellery, as Piaget and Van Clef, but they sell watches, as Mont Blanc sell watches but the figures are included in writing instruments...And you cannot remove jewellery from Richemont sales figures because there is a lot of jewels sales that contain a watch but are reported under the jewellery segment ! Otherwise, you have to remove from Swacth Harry Winston (jewellery), all the trading activities from Swatch, the Dress your Body business, the lectronic business of Swatch, etc...
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Don't shoot the messenger, here is link for Statistic Brain, tell them what you think: http://www.statisticbrain.com/contact/
 
JayLenochiniMac said:
The Watch as a fashion statement as opposed to for functionality purposes? Most AW users aren't like that at all. No wonder why you don't have an iPhone.
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What is so weird? Even if you have more expensive watches you can wear Swatches and Casios some days.
 
JayLenochiniMac said:
They're all dumbwatches, and you don't get the additional functions associated with a smartwatch.

The functionality is what drives AW users to wear it exclusively.
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The functionality is what made me wear digital watches before switching to analog.
 
jasie02 said:
Don't shoot the messenger, here is link for Statistic Brain, tell them what you think: http://www.statisticbrain.com/contact/
Click to expand...

Yeah my quote didn't work sorry, I cut and paste.
Anyway, my own conclusion of "the apple watch is damaging the swiss watch business" thread is that it's not the case for the time being, might cause trouble to all the guys behind 1000$ and only the near future will tell us if the wrist is the right place for a smart object. To finish on my side, I spend day and night with my Iphone for professional reasons, as I did with my first Apple 2 (in case you think I am an Apple hater !) almost 35 years ago, and I would love to get rid of my Iphone and have the same capabilities on my wrist (or somewhere else) and I am not particularly a fan of watches ! But for the time being an AW is not an help for what am I doing on a daily basis, after 4 weeks testing. Maybe v3...
 
cube said:
The functionality is what made me wear digital watches before switching to analog.
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So let me ask you this, what everyday functionality did you gain other than telling time?

The functionality associated with a smartwatch (notifications, mail, boarding passes, mobile payment, etc.) is a whole different animal.
 
JayLenochiniMac said:
So let me ask you this, what everyday functionality did you gain other than telling time?

The functionality associated with a smartwatch (notifications, mail, Apple Pay, etc.) is a whole different animal.
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Scientific calculator which I actually used every day.
 
cube said:
Scientific calculator which I actually used every day.
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So just one additional function, and you had no problem ditching it after a while.

It's much more difficult to ditch the smartwatch with many, many more functions that impact daily living and ease of use after a while.
 
carambo said:
Yeah my quote didn't work sorry, I cut and paste.
Anyway, my own conclusion of "the apple watch is damaging the swiss watch business" thread is that it's not the case for the time being, might cause trouble to all the guys behind 1000$ and only the near future will tell us if the wrist is the right place for a smart object. To finish on my side, I spend day and night with my Iphone for professional reasons, as I did with my first Apple 2 (in case you think I am an Apple hater !) almost 35 years ago, and I would love to get rid of my Iphone and have the same capabilities on my wrist (or somewhere else) and I am not particularly a fan of watches ! But for the time being an AW is not an help for what am I doing on a daily basis, after 4 weeks testing. Maybe v3...
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AW is not there to replace iPhone, it is there to help to make your daily life better as a accessory for iPhone.
If AW could not make your daily life better as accessory with iPhone, how could a beautiful Rolex or other luxury brand mechanical make your daily life better?
We are talking about AW eat into market where people already or want to wear watch, not people does not wear or does not want to wear watch.
 
JayLenochiniMac said:
So just one additional function, and you had no problem ditching it after a while.

It's much more difficult to ditch the smartwatch with many, many more functions that impact daily living and ease of use after a while.
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MMT has the right answer.
 
JayLenochiniMac said:
You lose out a lot of the functionalities that make smartwatches attractive in the first place though.
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The only thing that interests me about a smartwatch is activity tracking.

But MMT needs to also provide a brand-agnostic app, not just silos for each manufacturer.

And if there's any cloud involved, I'm not interested.
 
cube said:
The only thing that interests me about a smartwatch is activity tracking.

But MMT needs to also provide a brand-agnostic app, not just silos for each manufacturer.

And if there's any cloud involved, I'm not interested.
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I'd think current Rolex, Patek, etc. owners would wear a dedicated activity tracker on the other wrist than downgrade to a lesser Swiss manufacturer. It takes a lot more than just an activity tracker.
 
JayLenochiniMac said:
I'd think current Rolex, Patek, etc. owners would wear a dedicated activity tracker on the other wrist than downgrade to a lesser Swiss manufacturer. It takes a lot more than just an activity tracker.
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I agree that I am not convinced about polluting a mechanical watch above a certain level, even if the smarts is a separate module. That would be a problem if you used such watches frequently.
 
cube said:
Dude, the adjustment was unprecedented. The Swiss Franc spiked 30% against the Euro and settled at 15% more expensive than the historic level.
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The €uro here is irrelevant.

We're talking about US only.

UVOfHzg.png
 
News update:

"ZURICH, Oct 20 (Reuters) - Swiss watch exports posted the biggest quarterly export drop since 2009 in the third quarter as plummeting sales in Hong Kong and China spread to other Asian markets in September."
 
Being a watch guy, autos mostly, the Swiss also stopped selling movements to third parties hence the drop in exports. I suspect they are now paying the price for this as well. You could get very nice watches from small manufactures in $1000-$2500 range, I guess the Swiss thought everyone would flock to their $5000 and up luxury brands. Now you get movements out of Japan that keep time as well if not better than some of the swiss movements and they look great and seem to be just as reliable.

Selling movements was a big market but this was done out of pure protectionism.
 
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