This is going to sound like it comes straight from the internal training manual for Apple Watch, but Apple Watch is different - very different. Unlike with most technology products, the fact that you wear this thing makes it a completely different object to an iPod, iPhone, iPad or Mac. The aesthetics of it cannot be easily judged without physically trying the thing, because it sits on your wrist. I experienced this myself today when I went to the store for my try-on appt. I was convinced that the 42mm Sport version was for me - the Space Gray model in particular. I pre-ordered that one at 12.05am 4/24 and then ordered a 38mm stainless version for my wife. Accordingly, my trip to store today was a simply confirmatory one and a chance to play with one of the demo watches. Well, immediately upon trying it, I knew that Space Gray was a mistake on me. For intangible reasons, it simply didn't suit me or my sense of style (sorry - no pics I literally had to take it off and try as many others as possible before my 15 mins ran out). All of a sudden - I understood why Apple created so many different versions. No matter how much you like a particular band or case style, it's only when it is on you that you can determine whether or not it looks right or not. I liken it to trying on a piece of clothing. As much as I like certain brands or clothing styles, some things just don't fit me right or look right on me. For example, as popular and fashionable as Levi's 501 style jean is, it just does not work on my body type and I have to wear a different cut. And although Apple Watch is not quite as personal, the basic thinking still applies - you wear the watch and it has to look right. I'm now a little bummed that I have to change my order and deal with the shipping delay, but on the flip side, I do now know that I'm buying the right one. As does my wife who wants the Milanese Loop instead of a modern buckle. And even the Aluminum version that she was sure that she did not want, looked great on her! -- I strongly urge that if you're going to buy one of these things that you get yourself to an Apple Store asap and put one on. Perhaps you will be lucky, but you may be as surprised as I was about what looks good and what does not.