At some point they need to communicate with their customers. All the hype and build up for this watch has mislead people into thinking that they would have received their watches already. The company has placed watches on the wrist of celebrities but has made them out of reach for the majority of people who ordered them. This week we hear from the Wall Street Journal that apple has a problem with the "taptic" engine on the watch. Getting this information second hand has only expounded the frustration from their customer base. Apple should have never launched this product when they did and owe their entire customer base an apology. At the very minimum they should let the customers who have already ordered know what the issues have been. Their customer service department should contact the customers directly as opposed to leaking information through news outlets.