This is ridiculous... Apple's integrity is taking a hit? Really? This place is full of drama queens with a sense of entitlement that is amusing at best and sad in reality.
They said it would be in short supply. They said it would start shipping at a specific date and it was. Anyone that ordered a watch was given a shipping window setting expectations on when you'll receive it. Apple doesn't charge you till it is ready to ship. Done. Simple.
Do I wish I had mine sooner? Sure. Do I check my order status more often than I should? Sure, I'm excited. But sheesh people, relax. This is all supply and demand and clearly the demand is far higher than the supplies despite Apple's best attempts. They communicated that supplies would be low and gave everyone realistic shipping estimates. They haven't charged anyone money for something that isn't shipping. So what exactly does Apple owe you again?
That's right, NOTHING.