Apple Watch Received Estimated 1 Million Pre-Orders in U.S. on April 10

MacRumors

macrumors bot
Original poster
Apr 12, 2001
49,700
11,013



Apple Watch received an estimated 957,000 pre-orders in the United States on April 10, the day the wrist-worn device became available for purchase, according to Slice Intelligence (via Quartz). The digital commerce tracking firm claims that nearly two-thirds (62%) of customers purchased the Apple Watch Sport, with the 42mm Space Gray case being the most popular model sold on the first day.

Slice Intelligence's sales projection is based on e-receipt data from 9,080 online shoppers that opted-in to have their inboxes tracked for email receipts. The report finds that 71% of Apple Watch pre-orders on April 10 were for the larger 42mm case, with 32% of aluminum Sport customers purchasing the smaller 38mm version compared to 24% of stainless steel Apple Watch buyers.
"Slice Intelligence estimates that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, the first day the watch was available for sale. According to ereceipt data from 9,080 online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending $503.83 per watch. Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04."
The report adds that 40% of pre-orders were for the Apple Watch Sport with space gray aluminum, followed by the silver stainless steel Apple Watch at 34%, silver aluminum Apple Watch Sport at 23% and space black stainless steel Apple Watch at 3%. Apple Watch Edition sales were not disclosed, with Quartz claiming that the expensive 18-karat gold model did not represent enough pre-orders to be included in the report.

Slice Intelligence also revealed that 28% of Apple Watch pre-orders included a black Sport band, making it the most popular option among customers on April 10. The steel Milanese Loop trailed in second at 25%, while the Link Bracelet (14%), black Classic Buckle (12%) and white Sport band (8%) rounded off the top five. The next seven most popular bands were split between different colors of the Leather Loop and Modern Buckle.

The shopping firm did not provide Apple Watch pre-order data for the other eight countries where the wrist-worn device became available Friday, including Canada, Australia, United Kingdom, Germany, France, Japan, China and Hong Kong, and it is likely that sales numbers will vary greatly in each of those regions. In China, for example, the Apple Watch Edition is predicted to sell considerably better than in most other countries.

Saw the estimates of 1M Apple Watch pre-orders in my inbox. Won t be surprised by an official Apple statement tomorrow saying 2M. - Kevin C. Tofel (@KevinCTofel) April 13, 2015
There are a number of variables to consider when interpreting these Apple Watch pre-order estimates, including that data was limited to the United States and likely extrapolated based on a relatively small pool of consumers. Apple has not provided official sales figures for the Apple Watch, nor did it provide comment on the accuracy of this data, so the exact number of pre-orders Apple received remains to be seen.

Article Link: Apple Watch Received Estimated 1 Million Pre-Orders in U.S. on April 10
 

AdonisSMU

macrumors 604
Oct 23, 2010
6,619
2,205
Wow! What did the iPhone sell like 10 million pre-orders? :D I think 1million+ is a pretty solid number for Apple.
 

HenryDJP

Suspended
Nov 25, 2012
5,084
843
United States
Although impressive, I expected at least as much. Several people are ordering more than 1. Interesting this information was put out on a Sunday.
 

Chazz08

Cancelled
Dec 4, 2012
560
105
This is kind of selfish of me, but I wish they would have just launched it in the US first. haha.
 

Sonmi451

Suspended
Aug 28, 2014
792
385
Tesla
Pretty solid but it will never silence the haters. They'll figure some way to spin it. You know who you are.
 

gibbz

macrumors 68030
May 31, 2007
2,693
98
The link says that's U.S. pre-orders. I wonder what the full numbers will look like.

Other countries included: Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK
 

Nick A

macrumors regular
May 10, 2009
233
635
I have to say, based on my completely uneducated guess, I never thought they'd even sell half this amount so quickly.
 

cr2

macrumors regular
Feb 19, 2011
205
13
Not happy...

I am feeling really stupid now. I should have orders both the sizes. Unfortunate that no one from macrumours gave the idea of ordering two sizes earlier. I wanted to try them out before ordering. I believed what many were saying that there won't be so much demand. Now, I don't expect to get it until June.
 

ArtOfWarfare

macrumors G3
Nov 26, 2007
8,858
4,654
I tried one on, just because I was stuck in a mall with an Apple Store yesterday. Came away decidedly unimpressed by the demo (they don't actually let you use it at all while it's on your wrist. Lame.)
 

Chundles

macrumors G4
Jul 4, 2005
11,979
428
A million in a day is incredible. I'd imagine Apple will be putting out their usual "first weekend" order totals shortly.

I'm guessing 2 million in the first weekend (weekend actually being from when they went live on Friday until the end of Sunday on the US west coast).
 

uid15

Suspended
Mar 9, 2015
1,186
637
That's less than a TINY amount (for Apple), but a HUGE amount for a gen 1 product with no track record. Well done Apple :)

To all the people who inevitably, predictably, have - and will - say "iWatch is pointless", I say this to them - "Okay - so how much MORE pointless does that make all the direction-less, cumbersome Android smart watches?"
 

HenryDJP

Suspended
Nov 25, 2012
5,084
843
United States
I am feeling really stupid now. I should have orders both the sizes. Unfortunate that no one from macrumours gave the idea of ordering two sizes earlier. I wanted to try them out before ordering. I believed what many were saying that there won't be so much demand. Now, I don't expect to get it until June.
Please don't tell me that whatever Macrumors says is your bible? :D
 

DynaFXD

macrumors 6502a
Jun 15, 2010
798
366
East Coast
About 1 million on Friday alone. What were the analysts projections, 300,000? (sorry, read that here somewhere, no source). I'd say things are about as rosy as anyone dared think. At this point.
 

mightyjabba

macrumors 68000
Sep 25, 2014
1,555
281
Tatooine
What?! That's absolutely embarrassing. I was hoping for a lot more. 10M?
10 million in day one would be astonishing! One million is a very respectable showing, if true. To put it into perspective, all Android Wear devices combined sold 720,000 units in all of 2014.
 

Goldfrapp

macrumors 603
Jul 31, 2005
5,016
6,606
10 million in day one would be astonishing! One million is a very respectable showing, if true. To put it into perspective, all Android Wear devices combined sold 720,000 unit in all of 2014.
Everything Apple does should be astonishing.
 

newdeal

macrumors 68020
Oct 21, 2009
2,378
1,479
That's less than a TINY amount (for Apple), but a HUGE amount for a gen 1 product with no track record. Well done Apple :)

To all the people who inevitably, predictably have - and will - say "iWatch is pointless", I say this to them - "Okay - so how much MORE pointless does that make all the direction-less Android smart watches?"
uh its not that bad, they only sold 5.5 million macs last quarter. To sell a million watches in a day is pretty good when you compare it to something sensible like the mac. Not every product they release will be the next iPhone.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.