Apple did a great job on this Watch
They succeeded where Samsung and others failed.
But this battery life is a showstopper for me. cellular is a nice to have.
The app,e Watch is about fitness. The more focused Apple gets around that, the better the product will be.
They have all failed, since the thing is not usable, by which I mean if you ernestly use it within hours the battery is dead. You can actually barely / partially use it or it's dead by lunchtime..... total waste of time until next gen batteries arrive.