I remember when Mark Wilson at Fast Company wrote this:
You Guys Realize The Apple Watch Is Going To Flop, Right?
Few analysts or writers will outright say it, but I will: the Apple Watch is going to flop. And I bet a lot of other people are thinking the same thing for many good reasons.
And this:
Why The Apple Watch Is Flopping
Will the Apple Watch recover, and sell 100 million units in two years, like the iPad, or three years, like the iPhone? There’s still time—but not at these rates. (Which, to be fair, are projections based on email receipts hoovered up by Slice, not from Apple itself.) Even with generous rounding errors, the Watch has failed to become the status quo object in wearables. And for Apple, that’s a flop.
So how did this happen? The answer may sound like heresy to those who canonize—or even merely admire—Apple’s designers. What if the Apple Watch, for all its its milled and woven metals, all its appearances on the catwalk, isn’t actually all that well-designed? So far, the Apple Watch doesn’t seem very useful, and it hasn’t proven that fashionable.
And this:
The Apple Watch Is Doing Splendidly If You Completely Lower Your Expectations For Apple
Even the worst-selling Apple product still pushes millions of units into the online and retail channel, but that doesn’t inherently mean that the Apple Watch will become a cultural phenomenon–and it forgets about the core economic principle of opportunity cost (namely, what could Apple have released if they dumped resources from the Apple Watch into a better product?). The iPhone sold 100 million units in three years. The iPad hit the same benchmark in two. The watch has another two Christmas retail seasons to reach that mark. Getting halfway would be more than respectable, but it wouldn’t equate to another Apple zeitgeist-defining moment.
Of course he’s still not done slamming Apple Watch:
The new Apple Watch 4 face is a design crime
To be fair when the Apple Watch was released it was basically at the stage of where the Nintendo Gameboy was at handheld gaming. Second Apple tried to market it as a fashion item instead of an electronic gadget.
What Apple is doing with the watch is not new, watches that could estimate your heart rate, switch VCRs on and Off, and probably listen to radio were available since the 90s. Its like a turbo-charged Casio.