Notice how Apple never mentioned a price for the Watch Edition version. Being 18K gold, I think it will be more than just a $100 upgrade.
The best part for shareholders is that many people will still gladly pay that price difference, even if it pushes the watch into $600+ territory.
While I am not a huge fan of the design, it is far from ugly. I hate Marc Newson's influence, but this will attract a certain audience. The key to marketing this is to get celebs to make this a highly sought-after and exclusive device.
The best part for shareholders is that many people will still gladly pay that price difference, even if it pushes the watch into $600+ territory.
While I am not a huge fan of the design, it is far from ugly. I hate Marc Newson's influence, but this will attract a certain audience. The key to marketing this is to get celebs to make this a highly sought-after and exclusive device.