Next, it will be available at your friendly corner store, gas station and 7/11 as well...
Fashion device mu arse...
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Apple Watch to Be Sold at All U.S. Target Stores by October 25
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Fashion device mu arse...
You must have different Target stores in your area. Prices in DC area are not really low & the clientele includes the highest educated and per capita income shoppers in the country. Same people shopping there for home goods also are shopping at Nordstrom for clothes.
Next, it will be available at your friendly corner store, gas station and 7/11 as well...
Fashion device mu arse...
What's up with all the fashion snobs around here? I've purchased clothing and home decor at Target.
Amazing how those who loathed Apple going the 'fashion' route with Watch are the ones now mocking the watch for coming to Best Buy and Target. Seems to me those are the real snobs...
I guess people forget Target being called Targé Boutique as they started to go a bit more upscale (I believe that nickname came into being on Ron Johnson's watch at Target).
Yeah and Apple is still marketing it that way. There was a huge spread in the September issue of Vogue...the issue that's called "the bible" because of how big it is. And Apple just announced a partnership with Hermés. Can a product not be advertised in Vogue and sold at Target? Is Vera Wang no longer fashionable because she has a clothing and accessories line at Kohls?
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Says the hypocrite who chanted Jony Ive's statement that the Watch was not going to compete with luxury watches, until they did.
It's not snobbery, it's confusion over the apparent inconsistency in marketing.
Target? Oh my what Apple won't do to counter soft sales and mediocre interest in the product. Not that long ago they held their noses high.
Target? Oh my what Apple won't do to counter soft sales and mediocre interest in the product. Not that long ago they held their noses high.
But then this happened:
http://www.dailymail.co.uk/femail/article-2987013/Apples-watch-impressed-fashion-world.html
I'm continuously amazed over all those who don't seem to care much for the watch being so concerned about how Apple is positioning it. First the concern was it was too exclusive, or it was a joke that Apple was trying to pass it off as a fashion item. Now the "concern" is it's not exclusive enough? Or the fashion world is going to shun it because certain models are sold at Target? I think I'll trust the judgement of folks like Angela Ahrendts, Paul Deneve etc. over random posters on Apple rumor sites.
Duplicate.
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Target? Oh my what Apple won't do to counter soft sales and mediocre interest in the product. Not that long ago they held their noses high.
Long ago? Target & Walmart have been selling Apple products for over a decade. You make it sound like this is something new.
I would, however unfortunately the Apple Watch does not look high end at all. Square and fat, not impressed. I really hope they get it together for the next version. The toy-look does fit in with Target so that's good I guess.
What luxury watch is the Watch competing with? Lets face it, Apple made an 18-karat gold watch because Ive (and perhaps others at Apple) are material science geeks and wanted to work with gold.
Actually, what we're probably seeing here is a very calculated PR campaign. Release it as an 'exclusive, high end' device to begin with, shine it up with a bit of celebrity and premium lustre. Then a few months down the line, mimic the high end devices with the low end ones and push it into more accessible locations.
If people think that Apple didn't plan this they're being a bit foolish.
Next, it will be available at your friendly corner store, gas station and 7/11 as well...
Fashion device mu arse...
Haha cashwrap at the CVS and vitamin shoppe next month.
What's the Hermes Watch if not a Hermes Cape Cod knock off?
You make all sorts of outlandish claims, like Apple isn't selling the watch in jewelry stores to make some point in defense of Apple, completely ignoring that London Jewelers in New York would be carrying it.
You can bury your head in the sand if you like, but your bias has blinded you to reality and honest discourse.
Yes very different, mine you don't want to shop there at night your car might not be there when you get out. I'm suprised at this since Apple has shown the watch to be sold at exclusive stores, Best Buy I can understand since its electronics but now departments stores like Target?
You mean you'll just mindlessly parrot whatever position Apple takes on the watch no matter how contradictory or hypocritical it may be?
Asking more questions would lead to less ass-u-mptions about others.
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I don't really grasp the "exclusivity" difference you point out between an electronics department store and a department store w/ an electronics department. Both Target & Best Buy are run of the mill stores w/ a mix of junk and decent products. Also neither are selling the truly exclusive AW models.
Yeah your right I retract that they are both run of the mill stores. My point is that I think by selling the watch at run of the mill stores will just cause the product to down grade over time. It will be too easy to obtain and prices will drop. I think Apple should have kept the watch at Apple Stores for at least 3 to 5 yrs and then later sell it to the brick and mortar stores.
iPads and iPhones can cost more than the Rubber AW. I don't perceive those models as luxury or exclusive and I say that owning one. One buy one b/c of the feature set rather than impressing someone.
The reality is there isn't an Apple Store in reasonable driving distance to a good portion of the U.S. population. But Targets are ubiquitous. The AW especially needs a hands on or at least eyes-on to get people to buy one. So it plays a useful sales tool for Apple.
So you want to reply on target employees to become knowledgable in selling the features of Apple Watch to the consumer? I don't know if I should laugh or cry.
I reckon it won't belong and they'll be putting them in breakfast cereals, I'm not sure if I'd wear one, but if I get one in my Corn Flakes I might give it a go.
The difference is Best Buy is a partner electronics store that sells the iPhone, with a staff that is reasonably trained to sell electronics, and arguably that base is covered now, and if not by them the mobile carriers who are arguably better trained to sell their products. But is a big box store like Target, though Target has a discount component to it that Best Buy does not necessarily carry. Moreover Target doesn't even pretend to offer the same level of customer service that Best Buy pretends to, and as others have pointed out, Apple merchandise is usually poorly displayed. This is everything the Watch was not supposed to be. So the question is, how many big box stores does Apple need to sell the watch? Frankly I had all the same issues when Best Buy was announced as I do with Target, but I could see the rationale since "the most personal device" Apple has ever sold needs to be seen and tried on, and Apple Stores are not convenient for every potential customer. And now that the mobile carriers are all getting the watch, there's even less reason to expand it further, especially to a discount store which doesn't stock any watches over $130. I don't really agree that Apple should keep the watch exclusive for 3-5 years, but it would have been nice to see it held back at least through the launch of the second gen watch. This way it just wreaks of desperation.
Apple has had their cake, and now they're going to eat it. They needed the fashion world to get past the perception that the Apple Watch was just another geeky smart watch. Now that's done. If Apple continued to rely on the perception of exclusivity, they would lose out on sales to the people who are turned off by haute couture.
Here's the deal: Anyone can buy an Apple Watch. You can get it at Target, fer gosh sake. With a basic sport band, it goes with just about anything.
If you want to go upscale, you can switch out the band for one of the more elegant ones, and if you like your couture to be really haute, you can get an Hermes band that wraps around the wrist twice for no practical reason and appears to be rather uncomfortable. You won't find the Hermes band at Target. You won't even find it at your local Apple Store, unless you live in certain areas of select cities, like New York, San Francisco, Toronto, Berlin, Milan, Geneva (Switzerland!), Paris, Moscow, Munich, Zurich (Switzerland!), Beijing, Shanghai, Tokyo, Hong Kong. If you live in, say, Dallas or Omaha and want to try on a Hermes Apple Watch, you need to have your assistant phone your pilot and have her fire up the Lear Jet to get you somewhere with real culture and refinement. Now that's Cake you can have!
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Cool. I got mine at the Apple Store when I happened to be near one (the closest one to where I live is about an hour away), but most people aren't going to drive an hour for a watch. If it's right at our local Target, however, I'm sure that'll grab their attention.
I quite enjoy my Apple Watch, more than I expected to, honestly. I think it's certainly more valuable than iPads are to 99% of people.
I quite enjoy my Apple Watch, more than I expected to, honestly. I think it's certainly more valuable than iPads are to 99% of people.