Apple Watch U.S. Online Sales Estimated at 3 Million Through 3 Months

[peterdevries]

They succeeded in blowing the competition out of the way in the most important and most developed wearables market on the planet.

Actually this is not entirely correct. We need to analyze this in some time, but I'm sure that many people that bought the Watch actually were not interested in wearables before. So in reality Apple could have expanded the wearables market quite a bit, gaining a very large market share, but not really hurting fitbit and the others (yet).

 

[Andrei90]

As pointed out earlier, it's sales are in line with other major Apple first gen products, and it's an accessory at that. That doesn't seem to be a total failure, at least at this point.

I already said is not about the total number, it's about the trend. 10k per day would mean only 900,000 Apple Watches sold in the next three months. Any company would preffer start selling 10k per day and ending selling 100k per day, not the other way around.

 

[Andrei90]

He's fake.

I think he was trying to follow in the foot steps of SJ with the iPhone & iPad introduction but he didn't recognize that simply saying a product is revolutionary without being actually revolutionary makes the words hollow.

I remember watching the introduction and being like... well android wear already does that.

But Steve Jobs never hyped a product like that with his arms up in the air. Steve Jobs always let the product speak for itself.

 

[Deelron]

I already said is not about the total number, it's about the trend. 10k per day would mean only 900,000 Apple Watches sold in the next three months. Any company would preffer start selling 10k per day and ending selling 100k per day, not the other way around.

Hogwash, successful new releases in the technology sector (phones, consoles, tablets, gpus) have been marked by selling out of initial stock in a big binge of purchases fulfilling a percentage of initial demand, followed by continued lower sales for the life of the product, with appropriate seasonal spikes for gift giving events. You're not going to see anything like what you're describing in sales per day unless the initial stock was much, much lower then initial demand, not to mention that it would be a rare company that'd produce enough stock to sell 100k a day when at launch they were only selling 10k at launch (except in the case of a severe supply constraint or evidence of incredible demand beyond expectations).

Also 100k watches a day for any period of time more then a couple days would be insanity and incredibly unrealistic. But hey keep on keeping on.

 

[Andrei90]

Hogwash, successful new releases in the technology sector (phones, consoles, tablets, gpus) have been marked by selling out of initial stock in a big binge of purchases fulfilling a percentage of initial demand, followed by continued lower sales for the life of the product, with appropriate seasonal spikes for gift giving events. You're not going to see anything like what you're describing in sales per day unless the initial stock was much, much lower then initial demand, not to mention that it would be a rare company that'd produce enough stock to sell 100k a day when at launch they were only selling 10k at launch (except in the case of a severe supply constraint or evidence of incredible demand beyond expectations).

Also 100k watches a day for any period of time more then a couple days would be insanity and incredibly unrealistic. But hey keep on keeping on.

Let's take for example the Wii U, 3 million sold in its fist quarter, like 2 million sold in the next 10 months. That's why the trend is more important. If we look at a linear graph we'll see how the Apple Watch sales go rock bottom.
But what's apple selling then? Just a watch? Or a revolutionary product like they have said? If it's just a watch then yes, 10k is a good number. If it's the revolutionary product Tim Cook introduced so proudly then no, 10k is not a good number. But I get it now, now that the Apple Watch is selling so little people will excuse it because it's just watch, next thing we'll hear "is just a hobby" like the apple tv.

 

[bobob]

The Wii U is not the best comparator to the Apple Watch because of the cycle of generations in videogame consoles. If the Wii U was an Apple product we would be discussing the rumors regarding it's upcoming 4th generation model right now since it originally came out in 2012. By the time we're discussing the 4th generation of Apple Watch in 2018, the technology will have considerably evolved.


(...and that's not even mentioning the reborn enthusiasm for the platform: Nintendo was right about the Wii U. We were wrong.)

 

[LordVic]

The Wii U is not the best comparator to the Apple Watch because of the cycle of generations in videogame consoles. If the Wii U was an Apple product we would be discussing the rumors regarding it's upcoming 4th generation model right now since it originally came out in 2012. By the time we're discussing the 4th generation of Apple Watch in 2018, the technology will have considerably evolved.


(...and that's not even mentioning the reborn enthusiasm for the platform: Nintendo was right about the Wii U. We were wrong.)

you mean, these rumours about Nintendo's upcoming next console that are being talked about?
http://www.engadget.com/2015/03/17/nintendo-nx-console/

(i'm just taking the piss cause the console to consumer tech comparisons are all silly)

 

[flat five]

This whole wearables FAD/Gimmick needs to die.

it's absolutely not going to and to say 'it needs to die' is incredibly shortsighted.

computers aren't going to stay on our desks or our laps or in our pocket.. they're going to go in our bodies.. the 'wearables gimmick' is a stepping stone towards that.. (not just a stepping stone.. it will remain a huge market.. stepping stone meaning the watch is a step towards getting in our blood).

whether or not the apple watch sells millions or only thousands doesn't matter.. apple won't (can't) just say "ok, watch sales aren't up to expectations.. let's flop it and just focus on portables again".. if they do that, they might as well just close the doors because they're not going to be able to compete more than another decade or so..

we'll see the watch morph into something else eventually but, if apple is still a player in 20+years, you can be pretty damn positive they don't just flop the watch like they did the newton.. the newton was way ahead of its time.. the watch, or what it represents, not so much ahead.

 

[BaldiMac]

Fair point. Original title was too general. Have updated it accordingly.

Now that we know that Slice data wasn't even in the ballpark, will this be the last news post based on their "analysis"?

 

[mgauss7]

Apple Watch online sales in the United States are estimated to have totaled 3,039,353 at an average price of $505 through July 10, exactly three months after Apple began accepting pre-orders for the wrist-worn device, according to the latest data from market research firm Slice Intelligence obtained exclusively by MacRumors.

The entry-level Apple Watch Sport has been the most popular model among early adopters by almost a two-to-one margin, with an estimated 1,950,909 units sold at an average price of $381 since April 10. Meanwhile, stainless steel Apple Watch sales are estimated at 1,086,569 units to date, at an average price of $695.

Apple has also sold 1,875 Apple Watch Edition models to date, at an average price of $13,700, according to Slice Intelligence. The 18-karat gold Apple Watch models, seen on the wrists of celebrities such as Beyonce, Drake, Kanye West, Katy Perry and Pharrell Williams, cost between $10,000 and $17,000 in the U.S.

Slice Intelligence's data does not include Apple Watch sales in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Singapore, South Korea, Spain, Switzerland, Taiwan and the United Kingdom, nor does it account for walk-in purchases made through the Apple Store.

A Recap of Slice Intelligence's Previous Estimates

Last week, Slice Intelligence released new data that showed Apple Watch online sales in the U.S. steadily declined throughout June. Specifically, the survey revealed that Apple Watch sales in the U.S. remained consistent at around 20,000 per day in May before dropping to less than 10,000 per day last month.

The research firm previously estimated that Apple received 1 million Apple Watch pre-orders at launch, averaged 30,000 Apple Watch sales per day in late May and had topped 2.8 million total Apple Watch sales as of mid June. It also found that around 17% of online shoppers buy at least one extra band for the Apple Watch.

A Closer Look at Slice Intelligence's Methodology

Given that Apple has not publicly disclosed any official Apple Watch sales figures, and will be grouping the wrist-worn device under its "Other Products" category in quarterly earnings reports, the accuracy and methodology behind the Slice Intelligence data has been called into question -- so we went looking for answers.

MacRumors spoke with Slice Intelligence's Chief Data Officer Kanishka Agarwal and VP of Marketing and PR Jaimee Minney to learn more about Slice Intelligence's methodology. The details below should provide a better understanding of how its Apple Watch sales estimates were calculated over the past three months.

Slice Intelligence tracks e-receipts from 2.5 million online shoppers in the U.S., which it claims is the largest panel anywhere, that sign up for the company's value-added services such as Slice and Unroll.me. Slice, for example, is a free app for tracking packages, receipts, price drops, product recall alerts and more.

The research firm had a sample size of about 22,000 Apple Watch customers among its panel of 2.5 million online shoppers in the U.S. through July 10, more than double the sample size of about 9,000 shoppers it had when it estimated Apple Watch pre-orders reached nearly 1 million on launch day in the U.S. on April 10.

Slice Intelligence also offers an API for developers to provide users with their purchase history and can aggregate e-receipt data through some of these third-party apps and services. The research firm claims to be the only one to provide direct measurement of all digital commerce activity and customer loyalty.

Slice Intelligence says it is "very confident" that its Apple Watch sales estimates are within proximity to what Apple has actually sold, noting that its data is measured against third-party sources such as Amazon and the U.S. Department of Commerce with between 97% and 99% accuracy. Slice and Apple have not been in contact.

The research firm claims to have a diversified pool of consumers that is highly representative of the online shopping population and balanced to eliminate biases. Agarwal says that his firm's panel lines up nicely with the overall market and is supplemented by detailed competitive insight and data from clients.

Apple's Q3 FY 2015 results are scheduled to be released on July 21 at 2:00 PM Pacific.

Article Link: Apple Watch U.S. Online Sales Estimated at 3 Million Through 3 Months

Homepod is good but it just needs to work. Too many limitations. On iMacs it doesn’t do stereo. On IOS it does. Just take in the signal and work, stop it’s fickeness.