Yeah, some of you all are not thinking very clearly. It’s one thing to buy a new $800 phone every year but it’s a whole different thing to buy an $800 watch every year. By not over updating the ultra watch they actually protect, everybody’s resale value and keep the value of the ultra watch a higher. A watch is still also a type of jewelry. If they want people to start respecting Apple watches like they do other time pieces, they cannot over update them so that they’re worth pennies