a problem with the new ultra even tho it says it has a slightly bigger screen the text on messages for the contact doesn't show the whole name while on the series 7 it does, both are set to smallest text size but for some reason the ultra cant show the know name so its actually a down size, this watch is going back, the only thing I like is the brighter display which they should of given the series 8. also the bezel and case make the screen look even smaller than series 7, this isn't good, its being returning asapView attachment 2076725
This ultra watch appears to have been designed and marketed at a specific demographic of people. Are you of this demographic? because maybe, just maybe the issue you raise was never designed to be how you would like it to be and thus might not be important to the demogrpahic of people it's being marketed to.