Ok, this is not even a comparison. The AW is not really a watch at all. It's a computer on your wrist that does some amazing things and happens to also tell you the time in a similar fashion to a watch. Just my 2 cents.
I have an Apple Watch and have since Nov 2015. I wore it exclusively until about February of this year. Prior to the AW, I wore a German made mid-range dive watch (not a Rolex, Omega, Breitling, etc.), but one with a solid ETA 2824-2 automatic movement, made in Germany with mainly Swiss parts. I'd owned it and wore it daily since January 2003 and it never failed me and I loved it. I thought the AW would keep it collecting dust.
In the past 2 months, I'd say I've been back to an analog MECHANICAL (auto-winding watch) 80% of the time, with the AW relegated to fitness tracking and a few other rare occasions.
Why have I mostly switched back to my automatic mechanical watches (no quartz here)? I have two in my rotation at this point as well as pulling out a third one my Dad gave me as an 18th birthday present many years ago (a fairly inexpensive but still nice Seiko automatic dress watch).....
- An automatic watch is driven by and gains energy via the movement of your body. You are connected to it, it becomes part of you. The mechanics that make it work still fascinate me and the workmanship is top notch.
- A quartz watch, is more like an AW for me. It's annoying tic-tic-tic every second jumping around is annoying. It's really just an early 1970's electronic watch IMO.
- Then came digital watches that have their place and purpose, just like an AW - the are useful.
- The AW doesn't have that connection to the wearer that the mechanical autowinder does. It's hard to describe if you have worn one for a long time. But its true, and if you have, you know what I mean.
I LOVE the AW for what it is. A fantastic technological marvel that IS revolutionizing the industry. No question of this. It's also selling VERY well, better than most suspect. Today, I look around and see the following (roughly):
- ~60% of most people don't wear any watch at all (that would drive me nuts)
- ~15% are wearing AW's, enough to really take notice!
- ~10% are wearing Android or other connected wrist devices (incl. Fitbit)
- ~5% are wearing quartz (usually cheap fashion watches from the department store) or digital watches (think Casio G-shock)
- ~5% are wearing nicer quartz watches (Citizen, Seiko, Bulova, etc.) or low-end mechanical watches (I see way too many of the horrible Invicta pieces of #%@$ around, yuck!)
- ~3% are wearing mid-range automatic watches in the $700-2000 (think Sinn, Squale, high-end Seiko, etc.)
- ~<2% are wearing higher end auto's like Rolex, Omega, etc.
- ~<1% are wearing the super high end like Patek and others that start in the low 5-figure range and go crazy from there.
Yes, the AW is doing VERY WELL IMO. I know Omega / Rolex guys who also have AW's and entry level auto's too in the $200-400 range.
Who cares what people wear? Seriously? Personally, I'm happier without the notifications now, I've even turned ALL of the off on my phone except the actual phone and iMessage. Nothing else....and all on vibrate. That's just me, YMMV.
Others who want the connectivity, SHOULD wear an AW, no question! Weather someone wears an AW, a Rolex, a Seiko, a G-Shock or a Timex isn't the point. The point is they should wear what they connect with, what meets their needs and their budgets. But please, quit wearing JUNK! Seriously. No cheap Android watches. No blinged out Invicta's from Sam's club or junk fashion watches from JC Penney. LOL