I feel like the overall design of the watch (craftsmanship, materials, customization, and clean look) are enough to win it an award. However, from a "sex appeal" standpoint, I don't think it has it. I hate the rectangular shape with rounded corners (even though it flows with every product Apple produces). I also think it just looks like a fat chub of a thing in the renders. Maybe that's because it is zoomed in so close, and it will look more svelte in person. Just hoping round 2 or 3 will be better. Heck, first round of Android wear watches were awful looking, but they've improved drastically over time. I guess it's time for the waiting game.