Just wait until people realize that these watches last 3 years, not 50 years like other watches
I just feel like the transformation of watches is pretty interesting. Breitling now sells a watch with smart capability, and I'm sure it won't last nearly as long as other Breitling watches, but the price point is the same.
I agree people know it won't last that long when they buy it, I just don't know if I'd be willing to shell up for a new watch each three years. Telling time is enough for me and then I can reach into my pocket for my phone if I need more than that.