Apple Will Resume 'Reserve And Pick Up' for iPhone 7 in U.S. and U.K. on September 17

MacRumors

macrumors bot
Original poster
Apr 12, 2001
49,654
10,975



While estimated shipping dates for most iPhone 7 and iPhone 7 Plus models have quickly slipped to 2-3 weeks or later, including November for most Jet Black models, customers who elected not to pre-order online or slept through their alarm may still have a chance to purchase the model they desire sooner than anticipated.


iPhone 7 and iPhone 7 Plus reservations will reopen on September 17 at 8:00 a.m. local time in the United States, and on September 17 at 6:00 a.m. local time in the United Kingdom, enabling customers to reserve an iPhone and pick it up at a local Apple retail store within a set 30-minute window.

In Canada, the "Reserve and Pick Up" program remains live at the time this article was published, with many iPhone 7 models still available for pick up on launch day. iPhone 7 Plus reservations have sold out in all of Ontario, but some 5.5-inch models remain available at select stores in other provinces.


"Reserve and Pick Up" remains live in Australia, Belgium, Germany, Hong Kong, the Netherlands, and Switzerland as well for select models, at the time this article was published. Reservations will reopen on September 17 at 6:00 a.m. local time in Italy. Apple is accepting September 17 reservations in the United Arab Emirates.

iPhone 7 and iPhone 7 Plus launch at Apple retail stores on September 16. Apple traditionally accepts walk-in customers on a first come, first served basis, with a separate line for Reserve and Pick Up customers. However, Apple anticipates demand to outstrip supply as usual, so in-store stock could be especially limited.

Authorized resellers such as Best Buy and stores of carriers such as AT&T, Verizon, Sprint, and T-Mobile also generally begin to receive extremely limited iPhone stock on launch day, but availability is not guaranteed due to tight supply. Prospective buyers are best to call their local stores ahead of time.

Article Link: Apple Will Resume 'Reserve And Pick Up' for iPhone 7 in U.S. and U.K. on September 17
 

chr1s60

macrumors 68000
Jul 24, 2007
1,979
1,534
California
Every year on keynote day: "Same old Apple, nothing new here. Nobody wants it. That new feature is going to make people want it even less"

Every year day after pre-orders open: "Thought it wasn't going to sell..."

Apple specifically pointed out that there would be low supply a day ago, but people are acting surprised that there are shipping delays as if it meant there were greater sales than projected.
 
  • Like
Reactions: Ladyc0524 and S G

BruiserBear

macrumors 6502a
Jul 24, 2008
565
463
To the people gleefully celebrating these stories about pre-orders, just stop and ask yourself why Apple would preemptively announce they won't be releasing first weekends sales figures. Companies DO NOT do that if they believe the sales numbers are going to be great.

Pre-orders "selling out" means absolutely nothing in the big scheme of things. We all know they could artificially decide to limit the early numbers, to give the impression of high demand. It's not that complicated. If sales are big, they'll let us know. If they don't want to talk numbers, there is always a reason for that, and it's not a positive one.
 

djcerla

macrumors 68000
Apr 23, 2015
1,829
7,653
Italy
Never, ever seen so many people preordering or trying to preorder the new iPhone on my facebook feed. I guess Apple is seriously Doomed™

EDIT: all Jet Black
 
  • Like
Reactions: npolly0212

spazzcat

macrumors 68030
Jun 29, 2007
2,746
1,591
To the people gleefully celebrating these stories about pre-orders, just stop and ask yourself why Apple would preemptively announce they won't be releasing first weekends sales figures. Companies DO NOT do that if they believe the sales numbers are going to be great.

Pre-orders "selling out" means absolutely nothing in the big scheme of things. We all know they could artificially decide to limit the early numbers, to give the impression of high demand. It's not that complicated. If sales are big, they'll let us know. If they don't want to talk numbers, there is always a reason for that, and it's not a positive one.
Because Apple ins't in this to make money. Apple being out of phones means they are not making money.
 
  • Like
Reactions: randymac09

Rogifan

macrumors Core
Nov 14, 2011
21,896
27,369
I see a lot of people on Twitter who are part of the iPhone Upgrade Program that weren't able to reserve a phone, at least not the black models. One, Schiller should have said on stage that the black models would be in limited quantities at launch and two, people who are part of the iPhone Upgrade Program should get first dibs on stock.
 

BruiserBear

macrumors 6502a
Jul 24, 2008
565
463
Because Apple ins't in this to make money. Apple being out of phones means they are not making money.
So you think all the people seeing "sold out" today are just going to go buy Android phones? No, this just means more people will think about lining up at Apple Stores, or hovering around their computer hoping to get in on the next round of pre-orders when they open up. Saying "sold out" doesn't harm them right now. If this went on for a month or more, sure, but we're nowhere near that point right now.
 

Biorunner

macrumors member
Jun 29, 2010
34
20
London
Let's hope the system works this time and (I live in the UK) we're not directed to the US site. This morning was a shambles; could only connect on 3/4G as Wifi connections were refused - there are multiple reports on this, and it appears the only options available were in gold and rose gold.

I have a 6Plus and have been looking forward to this update but I'm really annoyed that the system didn't work this morning and I wasted my time.
 

blackcrayon

macrumors 68020
Mar 10, 2003
2,055
1,587
We already have enough leaks that iPhone announcement doesn't surprise anymore. They should just give up secrecy and manufacture iPhones early enough to guarantee enough supplies.
You think secrecy is the reason though? Maybe it's just they aren't ready to manufacture until late in the year.
 

Rogifan

macrumors Core
Nov 14, 2011
21,896
27,369
To the people gleefully celebrating these stories about pre-orders, just stop and ask yourself why Apple would preemptively announce they won't be releasing first weekends sales figures. Companies DO NOT do that if they believe the sales numbers are going to be great.

Pre-orders "selling out" means absolutely nothing in the big scheme of things. We all know they could artificially decide to limit the early numbers, to give the impression of high demand. It's not that complicated. If sales are big, they'll let us know. If they don't want to talk numbers, there is always a reason for that, and it's not a positive one.
No company is going to intentionally limit supply to create some sort of artificial demand. Mostly because they can't assume potential customers won't buy something else if what they want isn't available. Not everyone is so tied up into the Apple ecosystem that they'll wait months to get the new iPhone without ever considering something else.
 

chr1s60

macrumors 68000
Jul 24, 2007
1,979
1,534
California
I see a lot of people on Twitter who are part of the iPhone Upgrade Program that weren't able to reserve a phone, at least not the black models. One, Schiller should have said on stage that the black models would be in limited quantities at launch and two, people who are part of the iPhone Upgrade Program should get first dibs on stock.
Pretty much every iPhone launch has had the newest color or model go first (not including 5C), just how it goes. This isn't anything new.
 

cybertek

macrumors regular
Aug 9, 2011
120
15
I see a lot of people on Twitter who are part of the iPhone Upgrade Program that weren't able to reserve a phone, at least not the black models. One, Schiller should have said on stage that the black models would be in limited quantities at launch and two, people who are part of the iPhone Upgrade Program should get first dibs on stock.
Completely agree!
 
  • Like
Reactions: pcmike

spazzcat

macrumors 68030
Jun 29, 2007
2,746
1,591
So you think all the people seeing "sold out" today are just going to go buy Android phones? No, this just means more people will think about lining up at Apple Stores, or hovering around their computer hoping to get in on the next round of pre-orders when they open up. Saying "sold out" doesn't harm them right now. If this went on for a month or more, sure, but we're nowhere near that point right now.
A sold phone is money in their pocket. A sorry we are out is not, when do they do they do their next financial report? Besides I thought everyone was moving away because of no headphone jack...
 

HJM.NL

macrumors 68020
Jul 25, 2016
2,081
3,702
Netherlands
Every year on keynote day: "Same old Apple, nothing new here. Nobody wants it. That new feature is going to make people want it even less"

Every year day after pre-orders open: "Thought it wasn't going to sell..."

Apple specifically pointed out that there would be low supply a day ago, but people are acting surprised that there are shipping delays as if it meant there were greater sales than projected.
Now I understand why there are always lines in front of their stores with new introductions. Only being able to pick it up at a store makes the impression its very popular. Pure marketing procedure as is the low in stock and first come, first served thing. I'm very curious about the numbers this year as competitors seem to have the same or better features and build quality at half the price (specifically interested in China numbers, that's the place all high tech is happening today).
 
  • Like
Reactions: Nr123*123

TigerWoodsIV

macrumors 6502a
Apr 3, 2010
576
415
Completely agree!
Yeah, or at least let us ship to the store. If the store doesn't have stock, we can't get it shipped to us, so we're screwed. I could've easily gotten the phone I wanted shipped to me on launch day but now I have no idea when I'll get it bc my store didn't have it and I'm on the upgrade plan.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.