This is how it should be. Glad to see Apple recognize this and offer replacements to those affected by it.
Very nice! Great job, Apple. Very quick response!
How do you know Apple wasn't aware of this before the iPhone was released? They had deadlines. The new phones may be better constructed.
They are going to change the phone in its entirety after release for this? You also think they released these phones knowing about this ha, if so that says a lot for apple doesn't it?
If you look at the Ifixit teardown there is just no room left. There would be no way I can think of to reinforce it without a total redesign. I doubt that will happen.
They likely will only replace it once and hope the owner learns something. They do not HAVE to replace it at all.
Hope the iPhone 7 is 3/4" thick!
Exactlly. You put a phone in your too tight hipster jeans and sit on it and it bends it is surely Apple's problem.
And they can even advertise it: "You're Stupid? We step up!"
I wish I could have kept my 3GS and if anyone knows where I can find a battery/motherboard combination, please let me know.
While the product will be the same, to me if Apple indeed commits to replacing them it makes a big difference.
It means they are vouching for the quality of the product and taking the financial hit themselves in case of an issue instead of leaving it with the customer.
They couldn't make that commitment if they thought a very large proportion of devices would have to be exchanged.
Now what test they will run and what they will call "normal use" leaves them room to be more relaxed with their commitment ... lets see how thing happen in practice.
I'm not blaming people who had their phones in their pockets for bending, a phone should clearly be able to be placed in pockets without concern.
you really don't know how business works do you any dent in profits over this will be passed onto the customer in some way shape or form in the next fiscal year. All costs are passed onto the customer in business dealings. Nothing is ever free, nothing is ever a good deal UNLESS you haggle for it yourself. Then and only then can you know you got a deal.
you really don't know how business works do you Sure they can pass additional cost onto customers to preserve their margin, but it will likely reduce sale numbers and impact their profits.
One way or another of they were to have to massively replace phones there would be a financial impact to them (not to mention an impact in terms of brand image).