Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories

[Reason077]

Great news. Despite all the bad news of late, they are still able to sneak ahead of Samsung. Congratulations, Apple!!

 

[dragje]

We Apple product users declare Apple brand of the year

 

[thepowerofnone]

Let's see Samsung try to copy that.

I'm sure that if a similar survey were done in South Korea then Samsung would copy that, but kudos on winning over the home fans.

FYI I am not an Samsung fanboy, I am writing this comment from a rMBP, but my word do you sound petty.

 

[cyda]

Good for Apple. i think its deserved

 

[iapplelove]

I'm not surprised,despite all the latest competition and new products apple is still the best all around.

There will always be a Microsoft, Google or Samsung to compete with but year after year apple always remains on top.

 

[Rogifan]

Obviously Apple paid off Harris, no?

 

[billystlyes]

Google is quickly becoming my favorite brand. Apple would be second followed by Netflix.

 

[gnasher729]

only americans?? if they are patriots they will always vote for american brand...
i think what if this poll is taking in Asia?

In South Korea, voting for Apple will get you arrested.
In North Korea, voting will get you arrested.
In Japan, voting for Samsung will get you arrested.

----------

Google is quickly becoming my favorite brand. Apple would be second followed by Netflix.

Google? Remember, you are not their customer. Advertisers are their customers. You are the product that they are selling.

 

[HussamRaed]

Steve would've been so proud, knowing that his company is still shining through and hasn't lost any of it's success or glory, people just love .

 

[olowott]

Good stuff, some of the positive vibe we need........ or use to


well done

 

[ValSalva]

So the pundits' take will be that Apple has now peaked and is definitely doomed

 

[pirg]

No surprise here, apple always wins awards like this.

 

[designaholic]

These awards come after BBC reported about a survey*done by marketing group Added Value (AV), who claimed that Apple's brand has become "less inspiring" among consumers.

Oh, a survey done by a firm who's clients include Samsung and Google... now there was a surprise

 

[tigres]

How about a cloud service poll. Love to see that one

 

[pirg]

How about a cloud service poll. Love to see that one

A lack of malware poll would be interesting also

 

[gnasher729]

If it was a couple of hundred, I would have agreed with you, but statistically speaking, 38,500 Americans is, for the US anyway, a significant sample. I've seen political polls that were being touted as being fairly representative, with fewer people asked their preference, than the 38,500 in this poll.

38,500 is statistically enough to give percentages within 0.5%. So if your numbers are "36.2% voted for A, 34.7% voted for B", then you can be pretty sure that more people vote for A than B. If the numbers are 36.2% vs. 36.1%, then you can't be sure who is really ahead. But then maybe it doesn't really matter. (Gardner reporting world wide PC sales did once report the top six, because #6 was so close to #5 in their estimates that they couldn't exclude the possibility that #6 in the estimates actually sold more than #5).

Someone quoted adverts saying "87% of 280 women agreed..." With these numbers you probably can't be sure that the true number isn't 86% or 88%, but it will be pretty close.

 

[PraisiX-windows]

Google is quickly becoming my favorite brand. Apple would be second followed by Netflix.

Have you seen youtube? - Google has actually made it worse, or so I'd argue, not that it's horrible or anything, but that sure made a dent in my appreciation of Google. However, The Internship has remedied some of that damage ^^

 

[xVeinx]

For brand of the year award, I'd thought they would have surveyed more than 38k people... at least 500k to have significant sample data.

Have you ever tried to get 38k people to fill out a survey?

 

[bergert]

Wwow - really impressed here

http://www.added-value.com/source/2...concept-to-market-a-continuing-collaboration/

To summarize: The marketing company which spent 5 years to design a campaign and strategy for the Microsoft Surface tablet is now predicting that Apple has no future ?

May just as well join the Rob Enderle club:
http://forums.highdefdigest.com/hig...should-never-have-existed-lesson-learned.html

 

[KingShoot007]

Apple won that with style

 

[clibinarius]

Let's see Samsung try to copy that.

Samsung will copy Apple's ban on importing iPhones into the US for copying Samsung.

 

[izyreal]

Great for Apple, but I don't think polling "38,500+ Americans" is enough to award Apple "Brand of the Year", whether or not they deserve it. There are over 300 million people here in the US. Factors also include the age groups, the type of work they do, regions perhaps, etc. can they ask everyone? No, that's impossible. But for "awards" like this, there must be more participation.

38,500 people is a HUGE poll sample, and far more than enough to base a simple award like this. A typical political poll has less than 2,000.

 

[samcraig]

Somewhat impressive.

More so than the completely sophomoric comments in this thread

 

[tdream]

Let's see Samsung try to copy that.

I'm sure they did, Brand of the Year in Korea.

Same as this BOTY in America.

Except in America, America = the World.

 

[Thunderhawks]

Apple won that with style

And, the products are just good and do what I need!

Since my first MAC in 1984 the development has been amazing and yes magical

I contacted Apple under 10 times in these 29 years and can say I got frustrated
a few times, but that was due to my expectations that their products should never break.

And, like all corporations they do have a few employees who don't know much.