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Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories

dreadnort said:
How you figure that, they only surveyed 38.5k Americans out of how many, also i bet that all those surveyed where walking out of apple shops.
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I challenge you to find someone who has just walked out of an Apple Store,

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thepowerofnone said:
\ but my word, do you sound petty.
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I'm guessing you're not a teenager.

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Reason077 said:
able to sneak ahead of Samsung.
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This is a backhanded compliment?

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Serban said:
only americans?? if they are patriots they will always vote for american brand...
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If they are patriots they will stand up to King George and his tea tax!! Hear Hear

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jav6454 said:
For brand of the year award, I'd thought they would have surveyed more than 38k people... at least 500k to have significant sample data.
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Marketing Research company, not the Noble Peace Prize

38,000 is enough to get a headline.

What did Apple win anyway, a certificate printed out from a Pages template?


I'm on a roll tonight, thank you everyone, i'll be here through Thursday, don't forget to tip your waitresses.
 
PhamQu said:
Great for Apple, but I don't think polling "38,500+ Americans" is enough to award Apple "Brand of the Year", whether or not they deserve it. There are over 300 million people here in the US. Factors also include the age groups, the type of work they do, regions perhaps, etc. can they ask everyone? No, that's impossible. But for "awards" like this, there must be more participation.
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Take a class in public polling or statistics when you get to college and then you'll understand better. In the meantime look at HI's methodology to see how it screened out respondents & weighted the data:

A sample of 38,814 U.S. consumers ages 15 and over were surveyed online by Harris Interactive from January 11 through February 8, 2013 and the survey took an average of 35 minutes to complete. The sample was from the Harris Interactive online panel of respondents, a database consisting of over a million cooperative respondents who have double-opted in to be randomly invited by Harris Interactive to take part in online surveys. The total number of brands rated was 1,511. Each respondent was asked to rate a total of 40 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online. This is the same precision weighting approach Harris has used to become the leading online polling organization when calling elections.
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About Us
Annual revenue: $147.5 million from continuing operations, FYE June 30, 2012
Employees: 564 full time (approximately)
Headquarters: Rochester, NY, USA
Stock symbol: HPOL

American pollster, polling americans, selected american company winner, shocker!
 
Ah well you loose some and you win some.... lately Apple looses big time so this little hometown award is nice for them.

Apple iPhone Losing Popularity Contest In China
http://www.forbes.com/sites/kenrapoza/2013/07/25/apple-iphone-losing-popularity-contest-in-china/

Apple Inc. (AAPL) iPhone Losing Popularity In India
http://www.valuewalk.com/2013/07/apple-inc-aapl-iphone-india-sales/

Apple iPhone Losing Market Share to Rivals
http://channelnomics.com/2013/07/26/apple-iphone-losing-market-share-to-rivals/

etc etc etc

This explains why Apple is going for producing cheap products, just like Samsung. Apple finally understands that when innovation isn't there on the moment for some years in a row now you should compete with others which is a good thing both for the innovation part and most importantly for the consumer.
 
tdream said:
About Us
Annual revenue: $147.5 million from continuing operations, FYE June 30, 2012
Employees: 564 full time (approximately)
Headquarters: Rochester, NY, USA
Stock symbol: HPOL

American pollster, polling americans, selected american company winner, shocker!
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Annoying isn't it. Harris does the same thing with U.S. elections -- puts an American in the lead every time! Clearly they are rigging the system because they don't have any business outside the U.S. or with non-U.S. based companies. :rolleyes:
 
Great job, Apple! You do make some extremely fantastic products. Keep up the good work and I'll keep buying your schtuff.
 
I wonder if Apple will get an award when they get a third successive profit decline on the new chart in a row?

https://d28wbuch0jlv7v.cloudfront.n...eports_Second_Successive_Profit_Decline_b.jpg

Awards are nice, but Apple seriously loosing ground. I hope for Apple that the cheap plastic model iPhone, which the company is forced to make now, will stop further declines. If not, also no problem. The company has enough cash to stick around all though most probably not the most popular company in the world any longer and no leader in the market of 'smart'-phones but that they all ready lost. America will follow shortly, mark my words.
 
dragje said:
You nailed it :)
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Please disprove HI's methodology then. Or is the limits of your knowledge no deeper than your personal bias?

The respondents were all from the U.S. so it very well could be they thought of Apple first because Apple has a bigger marketing and PR presence here than the other listed companies. However, Harris did not claim its poll was worldwide. You may not like the result but the methodology is sound.

So please put away your conspiracy theories. HI has zero interest in tilting the poll results to one of the other companies, which BTW, included other American companies like HP and Dell.
 
Chupa Chupa said:
Annoying isn't it. Harris does the same thing with U.S. elections -- puts an American in the lead every time! Clearly they are rigging the system because they don't have any business outside the U.S. or with non-U.S. based companies. :rolleyes:
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Didn't you know American consumers are biased? Deep down they really hate Apple but would never admit it to a pollster because it would make them look unpatriotic. :D
 
Serban said:
only americans?? if they are patriots they will always vote for american brand...
i think what if this poll is taking in Asia?
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You must not be American. Patriotism is not as prevalent as you would think. Well as far as consumerism is concerned. If it were, you wouldn't see so many Hondas, toyotas, mazdas, kias, minis, etc.. On the road. It's rare that an American car company wins the same kind of distinction.
 
Chupa Chupa said:
The respondents were all from the U.S. so it very well could be they thought of Apple first because Apple has a bigger marketing and PR presence here than the other listed companies. However, Harris did not claim its poll was worldwide. You may not like the result but the methodology is sound.
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Samsung spends a lot more on marketing than Apple does.
 
I'd take this poll with a grain of salt. I am a verizon post-paid customer, but Verizon prepaid service is overpriced and has very few phones available.

Pre-Paid Mobile Carrier brands ranked above category average:
1
Verizon Wireless (no contract wireless phone) - Pre-Paid Mobile Carrier Brand of the Year
2
AT&T GoPhone (no contract wireless phone)
3
TracFone Wireless (no contract wireless phone)
 
You all wanna know the one best way to tell you're on an Apple fansite? Easy. They talk about Samsung more than Samsung fans, and always try to find a way to bring them into any conversation.

"Apple found guilty of ebook collusion"

OLOL SAMSUNG

"Apple wins award for bestest computers ever"

OLOL SAMSUNG

"Apple updates Safari to load pages 3x faster"

OLOL SAMSUNG
 
Serban said:
only americans?? if they are patriots they will always vote for american brand...
i think what if this poll is taking in Asia?
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Are you serious? Nobody gives a rat's ass about American brands, it's why there virtually are no American brands left. If you think the average American is even aware of the distinction with Apple, you're way off...

And if you took this poll over in Japan, Apple would probably completely dominate every Asian company.
 
HussamRaed said:
Steve would've been so proud, knowing that his company is still shining through and hasn't lost any of it's success or glory, people just love :apple: .
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Steve who? Martin... McQueen... Austin (6 Million Dollar Man)? You certainly can't be referencing Steve Jobs. Steve Jobs wouldn't give a crap about some survey. Look, like him or not, Jobs was a supremely confident person who didn't need outside validation.

I don't mean to dampen your enthusiasm for the survey results but throwing Steve's into the mix made me giggle:D
 
Iconoclysm said:
Are you serious? Nobody gives a rat's ass about American brands, it's why there virtually are no American brands left. If you think the average American is even aware of the distinction with Apple, you're way off...

And if you took this poll over in Japan, Apple would probably completely dominate every Asian company.
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In a general poll of brands, I doubt that Apple would be capable of beating Toyota if a survey were done in Japan. It's a force to be reckoned with...

http://www.japantoday.com/category/national/view/companies-japanese-people-are-most-proud-of
http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=33
 
Customer service matters!

Honestly, I think the customer service side of things tells most of the story. The companies they are up against do not even come close when it comes to service and support.:apple:
 
dreadnort said:
How you figure that, they only surveyed 38.5k Americans out of how many
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Your ignorance is showing. Time to study up on your statistics.

Start here: http://www.surveysystem.com/sscalc.htm to calculate how many people to poll for a high accuracy rate. For example, a 99% +/-1% accuracy for a survey of three hundred million people requires a little over 16,000 participants. For something as vague as "brand of the year", not needing high accuracy, 95% +/-5% needs just 384 participants.

Of course the sampling must be judicious & fair, not exclusively polling people walking out of Apple stores with large boxes (which, of course, is not polling but instead is pre-filtering for particular results). But of course comments like "i bet that all those surveyed where walking out of apple shops" is not looking for truth, but just a malicious put-down.
 
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