When Apple introduced iPhone, they took a huge risk by doing things no-one ever would ever do at that moment - and it could have killed their brand and so their company.
Apple took no risk at all with the iPhone. They had the priceless advantage of having no legacy phones to stay compatible with, which is what had held back their competition.
Of course, it's five years later, and now Apple's in the same legacy position brought on by marketing and lack of resolution independence. That's why they had to do silly stuff like pixel-doubling, and we're unlikely to see any radical UI change.
Remember that all the competition was ridiculizing the machine. Ballmer was positively laughing.
I'm not a Ballmer fan, but he was partly laughing at the price, and he was right. Within a few months, the iPhone stopped selling and Apple had to radically drop the price to kickstart sales again.
Not anyone else would have ever chosen to build a smartphone without a keyboard and with so much emphasis on browsing standard big screen html if Apple had not.
There were lots of touch phones without a keyboard at the time. Their screens were getting bigger, with WVGA+ resolution, and the browsers were improving all the time.
The biggest difference with the iPhone (again due to not having to support old phones going back to tiny screens and no touch) was that Apple was free to implement a finger-friendly UI.
The only way they could justify that risk was to pledge that they would defend their patents to absurd degrees like they are, and they did - with a lot of emphasis, during the iPhone's introduction in 2007.
Apple likes closed markets that they totally control, so they can decide when to trickle out new features. The smartphone market moves much faster than that.
Even if the patents don't really refer to what made iPhone so earth shaking, I think Apple should try and find compensation for the risk they took
and use the system to their advance as much as they can.
$100+ billion in the bank because of monster profit margins.
What a list of junk patents...
(snip)
I worked on this kind of stuff in UI research 15 years ago, at one of the top 5 companies for patents. At the time, they said nobody is patenting this kind of stuff. Stupid me, I should've insisted on patenting every swipe to do A through Z possibility. Gesture-based input is nothing new. Nobody thought of using these kinds of junk patents to go on the offensive to attack other technology companies.
Bingo. Exactly what I keep saying. I've been doing touch input since the early 1980s, touchscreens (including capacitive) since the early 1990s, and mobile touch devices since the mid 1990s.
Almost every single thing that Apple has come up with, is apparent to anyone with touch experience... yet only Apple applied for patents for gestures like rotating a virtual knob with two fingers, etc. Thank goodness, the USPTO has denied a lot of their apps, but they've also allowed too many.
Apple doesn't even detail any specific methods in their applications; they just give general words like "heuristics".
As I've said many times, gestures should not be patentable. They should be a common vocabulary between all devices. Can you imagine if every device required swiping in a different direction to scroll?