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Apr 12, 2001
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Apple and the BBC have won an animated short Oscar for "The Boy, the Mole, the Fox and the Horse," a magical fable by writer and artist Charlie Mackesy.

The-Boy-the-Mole-the-Fox-and-the-Horse.jpg

Winning at the 95th Academy Awards over the weekend, the film follows the dreamlike friendship of a boy, a mole, a fox and a horse traveling together in the boy's search for home. It stars Tom Hollander as The Mole, Idris Elba as The Fox, Gabriel Byrne as The Horse, and Jude Coward Nicoll as The Boy.

Apple Original Films acquired the production last year and it debuted on Apple TV+ and the BBC during Christmas 2022.

Apple CEO Tim Cook congratulated the team involved in making "The Boy, the Mole, the Fox and the Horse" in a tweet, adding "Your beautiful short tells an enduring story about the meaning of kindness, acceptance and hope."

The Oscar is Apple's first for an animated short. It was Apple's only win at this year's Oscars, with Apple receiving one other nomination, for Brian Tyree Henry for supporting actor in Apple TV+ drama "Causeway."


At the 2022 Oscars, Apple became the first streaming service to win the best picture prize for "CODA," in addition to wins for Troy Kotsur for supporting actor and director Siân Seder for adapted screenplay.

Article Link: Apple Wins Oscar for 'The Boy, the Mole, the Fox and the Horse'
 
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coffeeboat

macrumors newbie
Feb 19, 2021
26
65
> it debuted on Apple TV+ and the BBC on Christmas Day, 2022

It was on BBC One on Christmas Eve!

> Apple did nothing but fork out $$$

What do you think they did with Ted Lasso, After Party, etc.?
 

ApplesAreSweet&Sour

macrumors 68000
Sep 18, 2018
1,851
3,357
Apple did nothing but fork out $$$
How do you think movies, shows and shorts get made and seen by anyone? You think the artists and writers fund it out of pocket and somehow it just reaches the masses because of how well-made the project is?

That's not how these things come about except for maybe one out of several millions of projects.

There's always some kind of investor behind these kinds of things. Either small ones at the start and then bigger ones later on. Or big ones from the start.

And even though I don't know whether Apple helped fund the development of this short or they just jumped in once it was done. I can tell you that there's no way these kinds of projects get the exposure they deserve unless some huge entity, like Apple, gets in the mix.

No, the big corporation can't make a short like this without the artists. But Apple is just as much a part of making this movie as any other party involved and it's completely justified to claim that "Apple Wins Oscar".
 

star-affinity

macrumors 68000
Nov 14, 2007
1,930
1,221
The art style was beautiful but in the end wasn't much more than a series of motivational poster quotes set to animation. My kids weren't massively enthused and TBH neither was I. It wasn't exactly The Snowman
OK. I haven't seen it yet, so don't know what I will think.
 

ApplesAreSweet&Sour

macrumors 68000
Sep 18, 2018
1,851
3,357
So Apple did nothing except air it on their streaming channel and now they are claiming it is 'their' win, typical Apple.
They didn't. Macrumors did.

But even if Apple did claim it as their win, it's for the greater good of the project:

People know Apple and where to find TV+ content. The same cannot be said for most directors/writers/artists, and certainly not the creators of this short.

So by phrasing this as a win for Apple helps get the short more exposure.

Conversely, we wouldn't even be reading about this on Macrumors if the post didn't paint this as a story about Apple.
 

mdriftmeyer

macrumors 68040
Feb 2, 2004
3,809
1,985
Pacific Northwest
You mean Apple acquired and has on their streaming platform a film that did.
Wrong.

Source: https://en.m.wikipedia.org/wiki/The_Boy,_the_Mole,_the_Fox_and_the_Horse_(film)

Production Companies:

Apple Studios
Bad Robot Productions
NoneMore Productions

Distributors:

AppleTV+ (United States)
BBC One
BBC iPlayer (United Kingdom)

Apple funded and distributed the film in the US and BBC got paid to distribute it in the UK.

Bad Robot Production means Producer and team JJ Abrams proposed the film and bulk of production costs to several studios with Apple Studios winning the contract.

When their studio is built in Culver City I imagine a lot of projects will rely less on Bad Robot Productions and more on screenwriters directly soliciting and not selling their screenplays to JJ Abrams for a song who then sells rights including production costs for a huge profit on their part, not unlike the traditional Music Industry model.
 

ignatius345

macrumors 604
Aug 20, 2015
6,852
11,195
The art style was beautiful but in the end wasn't much more than a series of motivational poster quotes set to animation. My kids weren't massively enthused and TBH neither was I. It wasn't exactly The Snowman
Yes. This was the most cloying thing I’ve watched in years. The script was just a bunch of empty platitudes strung together.
 

SW3029

macrumors 6502
Sep 22, 2019
499
2,595
So Apple did nothing except air it on their streaming channel and now they are claiming it is 'their' win, typical Apple.
Do you not know how TV and films are made? Studios/streamers/channels like Apple, Disney, Netflix, NBC, Warner Bros, etc rarely make any of their content directly – especially for streaming and television (films, they are more likely to directly make – but not always). Instead, they rely on production companies to make this content and pay the production companies to do so (or for the rights to air their content).

But when any TV show or movie wins an award it's the studio/streamer that is awarded the credit and not the production company.

For example, one of TV's greatest hits ever, the Lost series, was produced by Bad Robot, but whenever Lost won an award, ABC (the studio/channel that aired it) took the credit for the win.

This is standard industry practice. Not everything is a cause to shout Apple is evil.
 

laptech

macrumors 68040
Apr 26, 2013
3,572
3,959
Earth
Do you not know how TV and films are made? Studios/streamers/channels like Apple, Disney, Netflix, NBC, Warner Bros, etc rarely make any of their content directly – especially for streaming and television (films, they are more likely to directly make – but not always). Instead, they rely on production companies to make this content and pay the production companies to do so (or for the rights to air their content).

But when any TV show or movie wins an award it's the studio/streamer that is awarded the credit and not the production company.

For example, one of TV's greatest hits ever, the Lost series, was produced by Bad Robot, but whenever Lost won an award, ABC (the studio/channel that aired it) took the credit for the win.

This is standard industry practice. Not everything is a cause to shout Apple is evil.
Just because it's industry practice it does not mean it is right. For years production companies of successful TV programs have complained that they do not get the credit where it is due but instead all the credit goes to the broadcaster who aired the program. Your example shows where it has gone wrong in the industry. Bad Robot, produced the series, ABC did nothing but aired it and get all the credit and awards for it. It's wrong, totally wrong and it's wrong in Apple's case too.

Now if members in here are saying it's not Apple that is saying they won the Oscar but MR then clearly the editor(s) of MR are in the wrong for miss-reporting on the win.
 

A_Hunger_Artist

macrumors newbie
Feb 22, 2022
23
240
For what it's worth, this movie was a mess. We watched it with the kids and it made next to sense. Visually it was beautiful, sure. But the dialogue was just disjointed trope-y one-liners like "you are enough" which is a fine enough message but literally had no bearing on what was actually happening. And in the end there was no real plot resolution, it just sort of ended.

I don't mind a good arthouse film but I get a little grumpy when a kid's movie leaves my kids asking me 10 million questions because nothing made sense.
 

StrollerEd

macrumors 6502a
Aug 13, 2011
957
6,910
Scotland
OK, my tongue-in-cheek comment - complete with ;) - itself had mixed reviews ..

[Me bad, I did not put ;) at the end of the first sentence ...]

We all seem to agree about the quality of the animation, but the content was rather placid and one dimensional. Concern here was for the unseasonal butterfly and that the poor lad would have died from exposure and hyperthermia.

Reminded me a bit of the remark in Asimov's Guide to Shakespeare that someone had objected to Hamlet on the grounds that it was just one cliche after another ...
 

lazyrighteye

Contributor
Jan 16, 2002
4,095
6,313
Denver, CO
The media production wing of Apple is no different than that of Sony, Warner, HBO, etc. - they all fund projects they feel will, either directly or indirectly, make them money. But Tim isn’t on-set operating an Arri.
 
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