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T
You mean Apple acquired and has on their streaming platform a film that did.
No, the acquired the production. Meaning they funded, managed production, and approved the finished product for release. Not the same as acquiring a canned film for release.
 
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"Charlie! Hey wake up Charlie! We won the Oscars Charlie!"
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Wrong.

Source: https://en.m.wikipedia.org/wiki/The_Boy,_the_Mole,_the_Fox_and_the_Horse_(film)

Production Companies:

Apple Studios
Bad Robot Productions
NoneMore Productions

Distributors:

AppleTV+ (United States)
BBC One
BBC iPlayer (United Kingdom)

Apple funded and distributed the film in the US and BBC got paid to distribute it in the UK.

Bad Robot Production means Producer and team JJ Abrams proposed the film and bulk of production costs to several studios with Apple Studios winning the contract.

When their studio is built in Culver City I imagine a lot of projects will rely less on Bad Robot Productions and more on screenwriters directly soliciting and not selling their screenplays to JJ Abrams for a song who then sells rights including production costs for a huge profit on their part, not unlike the traditional Music Industry model.

It is funny that some of the guys on here do not realize that Apple has its own full fledged Movie & TV Studio. Apple Music is practically a Music Production company and Apple also has the Halftime show for the Super Bowl for the foreseeable future! Even more Apple is even getting into its own Sports Network with its own live streamed Major League Baseball (MLB) and other professional sports like Major League Soccer (MLS). Apple does not just make iPhones anymore guys!
 
That’s exactly what the source material is that’s why. It’s a book of nice illustrations with feel good one liners. (I’m not suggesting that would work for a film, I’ve also not seen the film).

For what it's worth, this movie was a mess. We watched it with the kids and it made next to sense. Visually it was beautiful, sure. But the dialogue was just disjointed trope-y one-liners like "you are enough" which is a fine enough message but literally had no bearing on what was actually happening. And in the end there was no real plot resolution, it just sort of ended.

I don't mind a good arthouse film but I get a little grumpy when a kid's movie leaves my kids asking me 10 million questions because nothing made sense.
 
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Apple: *buys already completed film, distributes it* "OMG! ALL OUR HARD WORK PAID OFF!"

Uh....no.

Do you not know how TV and films are made? Studios/streamers/channels like Apple, Disney, Netflix, NBC, Warner Bros, etc rarely make any of their content directly – especially for streaming and television (films, they are more likely to directly make – but not always). Instead, they rely on production companies to make this content and pay the production companies to do so (or for the rights to air their content).

But when any TV show or movie wins an award it's the studio/streamer that is awarded the credit and not the production company.

For example, one of TV's greatest hits ever, the Lost series, was produced by Bad Robot, but whenever Lost won an award, ABC (the studio/channel that aired it) took the credit for the win.

This is standard industry practice. Not everything is a cause to shout Apple is evil.
LOST is a pretty terrible example, because ABC FUNDED IT & PROMOTED IT LIKE CRAZY. An exec got fired for giving them the money for the fuselage in the very first episode. Wouldn't have been possible without them. Apple here did noting but buy a finished movie off the shelf.

> it debuted on Apple TV+ and the BBC on Christmas Day, 2022

It was on BBC One on Christmas Eve!

> Apple did nothing but fork out $$$

What do you think they did with Ted Lasso, After Party, etc.?
Big difference between buying something that was already completed, and funding something as it goes.

“The house was built by people, Apple did nothing but buy bricks and cement and stuff”
That's not what they did here though. Better analogy for this situation: "Oh man, that's beautiful house...let's buy it and act like we made it"

They didn't. Macrumors did.

But even if Apple did claim it as their win, it's for the greater good of the project:

People know Apple and where to find TV+ content. The same cannot be said for most directors/writers/artists, and certainly not the creators of this short.

So by phrasing this as a win for Apple helps get the short more exposure.

Conversely, we wouldn't even be reading about this on Macrumors if the post didn't paint this as a story about Apple.
'Exposure' - do you even hear yourself?
 
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Apple did nothing but fork out $$$
Well, this also happens with other areas too...
Microsoft didn't create Visio. They bought it, and did end up treating it as one of their own.
Siri was originally to be slated for Android, iOS, and Blackberry OS, until Apple bought them up and only let it be for iOS.

... furthermore, people know who the leaders were behind products, but aren't actually aware of all of the details behind the products, like who designed your iPhone? Who made your iPhone? Where did the parts come from? Who was the person who designed the software interface? Etc.
 
'Exposure' - do you even hear yourself?
Huh. Somebody got triggered over ...everything.

You didn't like the content, You didn't like the comments. You didn't like the mistaken idea that Apple took the credit. For the record, they did not, as they praised the BBC, the author, the artists, the production, if you bother to read more than this article.

I hope your day goes better. After all, this means nothing in the scheme of things.
 
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The Academy, Apple, and the production crew got it right. Stop your bitching and moaning and watch this beautiful story. The animation alone is worth the effort. Chuck full of life truisms we can all learn from. Who cares about Apple's motives and how they came upon backing this story. It might of interest to you that Jon Ivy was one of the executive producers. I am 78 and I enjoyed every minute of it, going to recommend iot for my great grandson!
 
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Just because it's industry practice it does not mean it is right. For years production companies of successful TV programs have complained that they do not get the credit where it is due but instead all the credit goes to the broadcaster who aired the program. Your example shows where it has gone wrong in the industry. Bad Robot, produced the series, ABC did nothing but aired it and get all the credit and awards for it. It's wrong, totally wrong and it's wrong in Apple's case too.

Now if members in here are saying it's not Apple that is saying they won the Oscar but MR then clearly the editor(s) of MR are in the wrong for miss-reporting on the win.

Good grief. Go do something to change how everything happens in the arts then, instead of sitting around complaining about how commerce works simply for the sake of complaining.
 
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I hated this film so much. The animation was fine but unspectacular, while the script was terrible. People were laughing out loud in the theater at how hokey some of the lines were.

"What do you want to be when you grow up?" "Kind."

Ugh.

I was pulling for "My Year of Dicks," which was a good film whose title did it no favors.
 
T

No, the acquired the production. Meaning they funded, managed production, and approved the finished product for release. Not the same as acquiring a canned film for release.

No, you're wrong. They bought the film in October, after it was already finished by the BBC. All Apple did was buy the international distribution rights outside of the UK.
 
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Wrong.

Source: https://en.m.wikipedia.org/wiki/The_Boy,_the_Mole,_the_Fox_and_the_Horse_(film)

Production Companies:

Apple Studios
Bad Robot Productions
NoneMore Productions

Distributors:

AppleTV+ (United States)
BBC One
BBC iPlayer (United Kingdom)

Apple funded and distributed the film in the US and BBC got paid to distribute it in the UK.

Bad Robot Production means Producer and team JJ Abrams proposed the film and bulk of production costs to several studios with Apple Studios winning the contract.

When their studio is built in Culver City I imagine a lot of projects will rely less on Bad Robot Productions and more on screenwriters directly soliciting and not selling their screenplays to JJ Abrams for a song who then sells rights including production costs for a huge profit on their part, not unlike the traditional Music Industry model.

Apple bought the international distribution rights in October, well after completion on the film. They had nothing to do with the production or the finished product. Don't cite Wikipedia.

Variety Article
 
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I hated this film so much. The animation was fine but unspectacular, while the script was terrible. People were laughing out loud in the theater at how hokey some of the lines were.

"What do you want to be when you grow up?" "Kind."

Ugh.

I was pulling for "My Year of Dicks," which was a good film whose title did it no favors.
"People were laughing out loud in the theater at how hokey some of the lines were." :rolleyes:

I don't think this short was distributed in cinema/theatre, it was "The Boy, the Mole, the Fox and the Horse was released in the United Kingdom through BBC One and BBC iPlayer on December 24, 2022 and in other countries on Apple TV+ on December 25, 2022". (https://en.m.wikipedia.org/wiki/The_Boy,_the_Mole,_the_Fox_and_the_Horse_(film)).


Oh, and we really loved it; animation and story 😀
 
Sad to read all this nonsense. Producing anything in 'entertainment' is an expensive venture. Apple TV + like the BBC were major investors if you know how to read credits. Watch it again and read those credits again.......it is fascinating.......the 'Freud' name....do a search. Jony Ive producer credit.....I am sure one or two or you have heard of him. Watch it. Or don't. The decision is yours.
 
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It really wasn’t that good. My youngest daughter was intrigued for a while watching it, but it just rambled on and the ending was pretty poor.

I expected more. Much more.
 
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"People were laughing out loud in the theater at how hokey some of the lines were." :rolleyes:

I don't think this short was distributed in cinema/theatre, it was "The Boy, the Mole, the Fox and the Horse was released in the United Kingdom through BBC One and BBC iPlayer on December 24, 2022 and in other countries on Apple TV+ on December 25, 2022". (https://en.m.wikipedia.org/wiki/The_Boy,_the_Mole,_the_Fox_and_the_Horse_(film)).


Oh, and we really loved it; animation and story 😀

It was distributed in theaters when they exhibit all of the best animated shorts together as a package. Nice try catching a lie. Glad you enjoyed cliched garbage. 👍
 
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I watched it with my grandchildren this past weekend and I thought very highly of it. There wasn't a lot of dialog, but what was said was pithy. The messages were positive and edifying. There's an awful lot of things being said in the world today, and I think a film like this has something to offer. If nothing else, I applaud the intent.
 
Yes. This was the most cloying thing I’ve watched in years. The script was just a bunch of empty platitudes strung together.
Watched it last night, and I agree the script wasn't at the level of the drawings and animation and felt a bit stitched. I still think it had its moments and the platitudes wasn't empty even if we've heard them all before. I think it brings up topics that are good to be reminded of every now and then.
 
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