Apple Won't Bid on Streaming Rights to NFL's 'Thursday Night Football'

Discussion in ' News Discussion' started by MacRumors, Mar 4, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has decided it won't bid on the digital rights to stream the NFL's "Thursday Night Football" package next season, according to Re/code.

    The streaming rights to the NFL's Thursday evening games could have helped set the Apple TV apart from competing streaming boxes, but Apple reportedly felt the package "isn't enough to pull that off."

    Amazon, Facebook, Verizon, and Yahoo remain candidates in the bidding war to stream the Thursday evening games online, the report claims.

    Yahoo could be a frontrunner to secure the digital rights, after paying an estimated $15 million to exclusively live stream a 2015 regular season game between the Buffalo Bills and Jacksonville Jaguars at London's Wembley Stadium.

    The NFL currently offers a live streaming service called Game Pass, but the app does not include "Thursday Night Football," and its selection of games is limited compared to rival platforms MLB At Bat, NBA League Pass, and NHL GameCenter.

    In February, the NFL announced that "Thursday Night Football" will air on CBS, NBC, and NFL Network in 2016 and 2017. CBS and NFL Network will televise the first half of the schedule, with NBC and NFL Network televising the second half.

    Article Link: Apple Won't Bid on Streaming Rights to NFL's 'Thursday Night Football'
  2. samcraig macrumors P6

    Jun 22, 2009
    I wonder if it was because they didn't want to deal with selling advertising. Not that they couldn't outsource that part.
  3. akuma13 macrumors 6502a


    Jan 10, 2006
    Of course they won't. Apple hates to spend large sums of money with no profit margin.
  4. Pakaku macrumors 68000


    Aug 29, 2009
    Awful lot of money for a game where the ball isn't even in play most of the time.
  5. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    It was obvious if you look at the original reporting of this it was an attempt by the NFL to drive up bids.
  6. Burger Thing macrumors 6502a

    Burger Thing

    Jan 7, 2009
    Around the World
    Imagine watching the game with a Chinese commentator chatting away in the background :p
  7. 2010mini macrumors 68040

    Jun 19, 2013
    Good. Thursday Night Football sucks anyways. The players are still recovering from playing on Sunday and not at their peak.
  8. Boatboy24 macrumors 6502a

    Nov 4, 2011
    1 Infinite Loop
    Next, there will be Tuesday, Wednesday and Friday night football too. NFL is fragmenting this stuff out to squeeze as much as they can out of broadcast fees.
  9. DudeDad macrumors 6502a


    Jul 16, 2009
    Thursday night football is on relevant to the fans of the two teams playing.....perhaps that's why Apple is passing.
  10. thisisnotmyname, Mar 4, 2016
    Last edited: Mar 4, 2016

    thisisnotmyname macrumors 65816


    Oct 22, 2014
    known but velocity indeterminate
    Game pass is not live but does have all games; may want to correct the article.

    Edit to add: it won't happen but I'd really like to see everyone pass. I don't like distribution deals, this is how we got bundles in the old television model. In the age of streaming, the content creators can go direct to the customer and we can pick our own a la carte offering. I want more HBO Now and less Disney bundling. This is the type of thing that results in big required packages and blackouts during contract negotiation.

    And yes, before someone calls me out on the semantics I am aware that "channels" often didn't create the content they air either.
  11. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    This was to be expected. I mean who needs the exclusive digital rights to one of the widest watched sports nights in one of the world's biggest and richest markets when you have a Dr. Dre docu-drama series.

    Missed opportunity to show its not just a player in set top boxes but the leader. If Amazon gets the rights its a huge feather in its Prime cap and starts to marginalize ATV.
  12. mattopotamus macrumors G4


    Jun 12, 2012
    not really. Maybe at the beginning of the season. Just b.c it is divisional games doesn't mean it is only relevant to those fans.

    It better not go to verizon.
  13. Rogifan macrumors P6


    Nov 14, 2011
    But Eddy Cue is a master negotiator and deal maker!
  14. Rshill macrumors newbie

    Aug 18, 2010
    I feel this is a mistake, and I don't even like football. There are two major obstacles preventing streaming from thriving: News and Sports. NFL programming would MASSIVELY differentiate Apple from the rest.
  15. ProVideo macrumors 6502

    Jun 28, 2011
    The amount spent on broadcasting rights for pro and college sports has gotten to an absurd amount. I cut the cord because I was tired of having no choice but to support ESPN bending over for the broadcasting rights to the leagues and Comcast bended over for ESPN's rate increase demands while continuously increasing the customer cost every year with no choice to not get ESPN and their sister channels. ESPN being mandatory for Sling TV is why I haven't signed up for it yet.
  16. AustinIllini macrumors demi-god


    Oct 20, 2011
    Austin, USA
    TNF is easily the worst of the special football events, but I really want football out of the reaches of the cable companies.
  17. Tubamajuba macrumors 68000

    Jun 8, 2011
    Strange, isn't it? For some reason, Apple acts like a publicly traded company instead of a charity. Can't figure out why, for the life of me.
  18. brewmonkey macrumors regular

    Feb 17, 2016
    I was sad to see Apple's sudden interest in football and hope that they turn their attention instead to content that is useful.
  19. samcraig macrumors P6

    Jun 22, 2009
    Maybe someone needs to tell Eddy that football players have historically been involved with murder, drugs, sex, etc too...
  20. loekf macrumors 6502


    Mar 23, 2015
    Nijmegen, The Netherlands
    I'm so glad the company I love for its products didn't waste any money on a (outside the US) marginal sport...
  21. OldSchoolMacGuy macrumors 68020


    Jul 10, 2008
    Wouldn't have drawn enough subscribers for the cost to them. Good move.
  22. Quu macrumors 68020


    Apr 2, 2007
    I don't watch the NFL but just in general exclusivity agreements on sporting events, tv shows, movies and music are bad. Bad for the producers of the content with restricted awareness of the material being produced and bad for consumers with limited device or platform choice, increased prices and inconvenience.
  23. ironpony macrumors regular


    Oct 28, 2011
    No need for Thursday night football, my thoughts are its an advertising scheme.
  24. 6836838 Suspended

    Jul 18, 2011
    A lot of money to pay for poor mans' rugby. But something has to pay for all that body armour I guess.
  25. 69Mustang macrumors 601


    Jan 7, 2014
    In between a rock and a hard place
    Apple dodged a bullet. If you think tech forums are sometimes childish and petulant, screw up a stream of a sporting event and you will see sports fans react with an entirely new level of butthurt. We are (most definitely including myself in this group) entirely way too irrational when it comes to footbawl. It ain't worth the hassle.

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