Apple, if you are reading this, I won't sign on for multiple channels for $30-$40 per month. Those numbers sound a lot like the entry numbers for cable and dish. Then the fear of it going up when you aren't looking. Ala Carte is the way to go. $2.99 per channel or something like that, with a quick switch to my HD antenna for local networks (free). I literally only want 3 to 4 channels.