With iMessage, Apple bypassed carrier data plans for text messaging. People love streaming music, but it's a data hog. I wonder if this is a sort of iMessage for music, again bypassing carrier data and going directly through Apple's servers. That way people wouldn't have to worry about how much music they stream. For a lot of iPhone users, this could be a big deal.
If this keeps up, Apple will pretty much be their own carrier without technically being one.
lol what?? Apple will make their own 4g network just for music, or are you confused. iMessage uses data, not texts. Welcome to earth.