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Apple car.... I hope Tim doesn't decide to make the car thin and light. I wouldn't want a car I can bend with my hands.
 
Except it isn't. How do you charge those cars? Oh yes electricity. How do you produce electricity? Burning oil and gas. Sticking a solar panel or a wind turbine here and there is not going to cut it.

Hydrogen is the way to go. Sadly only Honda have made any serious attempt at it.
Why isn't solar enough? My solar panels on my roof generate enough power for two electric cars and my home. My utility bill is zero.

The problem with hydrogen is that it requires energy to create a fuel cell. Electricity can be generated in many (sustainable) ways.
 
Lol, who exactly are you wanting to fix that??? *genuinely confused*

This is an article about Apple & Tesla... unless your car is a Tesla, I don't see how "they" (either company) would have a damn thing to do with your car manufacturer and/or stereo manufacturer supporting new hardware.

Apple. Then they can do other 'car' stuff. Just fix what they broke with existing cars. Then go Buy tesla for all I care. Oh and while their at it, bring back decent performance to my iPad which was seriously diminished in the ios 8.x era,....then go and buy tesla.
 
Hmn....very interesting. Average people can't drive worth a darn anymore. Maybe a self driving car might help solve the problem of "digital distraction". This is harsh and I am cynical at the moment but smart phones are making people dumb as hell...and it is quite dangerous to be a distracted driver or pedestrian.
 
This guy would be SOOOO fired and escorted out of the building (as he should be) if Steve was still around.
 
I don’t think it is a self driving car or electric car. The first thing Steve did when he came back to Apple was kill projects that didn’t make sense and focused on a small focused set of project. Cars in my opinion would completely unfocus Apple in my opinion.
 
They might just be you know!

Notice: This is just my opinion and theory. I can not and will not be held liable or responsible for any offence you take from it.

I have read all the replies on this Thread and can see what the majority of you are saying. Which is that you don't believe the idea that Apple could be working on producing a Car though you hope they are. So here is my idea and theory along with why a lot of you who say it can not be even remotely possible are wrong.
I am not saying it is happening. I am simply saying it could be possible so read this before you all make stupid replies to my educated and insightful piece.

Firstly Regarding the recent sightings of the Dodge Van that is leased to Apple with what looks like Street mapping Cameras on top. That may or may not be linked to the Email saying "give Tesla a run for it's money" it may be unrelated.

Next let us start with the fact that Steve Jobs did wish to build a Car apparently and if Apple were to then it would be the last thing to come out of Cupertino with Steve Jobs Fingerprints on. After that it is a fresh start with any new product.
Also Micky Drexler who sits on the Apple Board is a Car fan as is Eddy Cue who is Apple's Senior Vice President of Internet Services and Software(He also sit on there Board of Directors at Ferrari..a CAR company). Phil Schiller is a Car Fan as well and he is the Senior Vice President of World wide marketing.
So they have enough senior management who like Cars to make it interesting for Apple.
Next if Apple were to build a Car it would be electric and environmentally friendly. So Apple has the experience of building devices that use electronic components and have the experience and supply chain capabilities to put a Car together.
Next, you say that in order to build a Car you need to jump several hurdles such as regulatory ones. i agree. A Car has to conform with all sorts of rules round the world. So you either go through the hurdles regarding your design. Who says they have not? Apple would hardly shout about it if they have..they can still keep some secrets. Or if they have not then they can simply take the other route. This is to buy a company that does. Anyone remember the takes Apple and not long ago with Tesla. For whatever reason those talks failed. yes the talks could have bene to do with battery tech but if that was the case Apple could have gotten the tech without buying the firm. After all Elon Musk the CEO of Tesla sits on the Board at apple.
It is equally likely that the talks were to buy Tesla.

So now we get on to the fact that there was a story last week that said employees were going from Apple to Tesla but not many where going the other way round despite being offered $250,000 sign up bonus and 60% Salary hike. Now i know that Apple like many firms want the best to work for them. But offering that sort of money I think is way above what they would offer if that were true. I don't see any evidence they are offering the same deal to employees at other firms.
i think they made that offer because if you can not buy the firm then the next best thing is to get their experience and expertese from the employees.
There is evidence from Linkdn that about 50 Tesla employees have gone to Apple who have experience in Robotics and Manufacturing as well as Automotive Engineering. You now will say I am sure that the story said that Not many Tesla Employees are going to Apple.If that was true then Tesla are hardly going to say it is true and Apple won't for obvious reasons.

Tesla dome generally the best Electric Cars at the moment and Apple like to make the best tech so it seems plausible they would like to steal Tesla's Crown.

here is a summary

Apple have the finances to make this happen
They have the ability to hire the right people to help make it happen
The Email was from an Apple employee and they would not risk their Job by doing so with out permission(after all not every 'leak' is unofficial)

Apple have the supply chain ability to put the Car together
Apple can get the Battery Tech Tesla uses from other places without having to talk to them about a merger or buy out

The Dodge Van may or may not be related to this event,,, don't think it is related as it is not a driverless car because they have no permit to do so and if it is Street mapping then I can not see how that relates to Tesla.

I can not also see it being Car Play extension as that is already out and if they wanted to extend it somehow they would not need to hint about giving Tesla a run for it's money. it is too direct and if it were Car Play related then it would be general. Because it relates to many Car firms such as Ferrari etc who will use Car Play.

Only time will tell but I can not wait to see if it is true and hope it is.
 
I don't know if anyone will believe me

I don't know if anyone will believe me but I just saw a van drive by. I live in Santee California which is a suburb east of San Diego. I live on a residential street, well off a main road. It was a dark van just like the one in the picture. I didn't get a picture, he was driving pretty fast (probably more than the 25 mph speed limit) and by the time I realized what it was he was gone.
 
People said the same thing when Apple entered the CE industry with iPod and when they entered the mobile phone industry with iPhone and that turned out pretty ok for them.

And what did Elon Musk, someone best known for founding PayPal at the time, know about cars?

I don't know why people keep underestimating Apple. With more money than all the auto manufacturers combined, I'm pretty certain they can build a lust-worthy, best of breed car if they put their minds to it.

That is when Steve was around and knew how to fire everyone that was getting in the way of the company shifting markets. I'm seeing way too much "bozo parade" showing up just a few years with Steve gone and way too many middle managers placing the safety of their mortgage payments ahead of risky company innovation. Apple is starting to form into the same culture it had producing the Newton.
 
Ao let me get this straight, Apple doesn't want to be involved in manufacturing saphire glass, they just wanted to help set up another company to do that. Even though sapphire would be used in millions of their devices that they produce, which account for the majority of the billions of dollars they make.

However, now they want to start manufacturing automobiles, which they have very little experience in doing and have very little overlap with their current products. I'm sorry this makes absolutely no sense at all. If this is true stockholders should be flipping out and demanding everyone involved in those decisions be fired.

If the rumor is true about Apple trying to hire away Tesla employess for some project that will blow Tesla out of the water the only thing that would make sense is battery/charging technology. This would make a lot of sense as it could impact the majority of Apples product lines (laptops and portable electronics).
 
However, now they want to start manufacturing automobiles, which they have very little experience in doing and have very little overlap with their current products. I'm sorry this makes absolutely no sense at all. If this is true stockholders should be flipping out and demanding everyone involved in those decisions be fired.

It doesn't make sense because it isn't true. The article doesn't come close to implying that Apple is planning on building a car, even though MR stretches the material they've got far beyond the breaking point. The discussion about cars is just over-active imaginations running amok.
 
It doesn't make sense because it isn't true. The article doesn't come close to implying that Apple is planning on building a car, even though MR stretches the material they've got far beyond the breaking point. The discussion about cars is just over-active imaginations running amok.

come on, its got to be the Apple car, everyone else has been trying to make cars just to beat apple to the punch! /s

in all seriousness, it's not even reasonable to assume that Apple is working on a car.

More than likely it's either battery, or battery charging technology. Tesla isn't what it is because it's a battery powered car. That's been tried before. Tesla has gotten where it is because Musk invented a brand new form of Supercharging batteries.

I dont believe its the supercharger either that they're talking about, since Tesla and Elon Musk has already given use of that technology away for free. So it must be some form of high capacity battery.

thats the only thing from Apple i can see them working on to even come close to intersecting with Tesla's business
 
It doesn't make sense because it isn't true. The article doesn't come close to implying that Apple is planning on building a car, even though MR stretches the material they've got far beyond the breaking point. The discussion about cars is just over-active imaginations running amok.

Hmm...

http://daringfireball.net/linked/2015/02/11/chaffin-apple-car

NEW RUMOR DE JOUR: APPLE IS WORKING ON A CAR
Bryan Chaffin, writing for The Mac Observer:

But what I learned is that Apple has been looking for — and acquiring — the kind of people from Tesla with expertise that is most suited to cars. So much so that I went from being a doubter to a believer almost instantly.

From another source who travels in more rarified circles than yours truly, I also learned that a lot of people at the top in Silicon Valley consider it a given that Apple is working on a car. This is circumstantial, at best, but if you’re going to crowd-source wisdom, you could do a lot worse than polling the C-suite.

I should add that when I asked one of my sources flat out to put a percentage chance on Apple working on an actual car — rather than some kind of car-related technology — I was told, “80 percent.”

I know nothing of any such project, and my first thought when Business Insider started this rumor was to roll my eyes. If you wanted me to bet, I’d bet against it. But, two thoughts:

Cars are a huge industry. As with phones, just a few percent market share can lead to enormous profits, especially with a higher-end product.

I know a lot of people at Apple, at all levels of the company, who love watches. I also know many who love cars.

★ Wednesday, 11 February 2015

Also, one of Apple's designers previously worked for Audi and Lamborghini.

http://www.julianhoenig.com/art/about_files/web_resume02.09.pdf
 
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come on, its got to be the Apple car, everyone else has been trying to make cars just to beat apple to the punch! /s

in all seriousness, it's not even reasonable to assume that Apple is working on a car.

More than likely it's either battery, or battery charging technology. Tesla isn't what it is because it's a battery powered car. That's been tried before. Tesla has gotten where it is because Musk invented a brand new form of Supercharging batteries.

I dont believe its the supercharger either that they're talking about, since Tesla and Elon Musk has already given use of that technology away for free. So it must be some form of high capacity battery.

thats the only thing from Apple i can see them working on to even come close to intersecting with Tesla's business

But Daringfireball quoted MacObserver saying it might be true. So, you know.
 
Apple's head of retail previously worked for Burberry. Ergo...

Oh I'm not suggesting anything. Just think its an interesting factoid that one of Apple's designers previously designed cars for Audi and Lamborghini. :)
 
Oh I'm not suggesting anything. Just think its an interesting factoid that one of Apple's designers previously designed cars for Audi and Lamborghini. :)

Industrial design is a portable talent. Just look at the variety of objects designed by Raymond Loewy: everything from cars to household objects and logos. When Apple starts hiring engineers with experience designing chassis, steering, braking, and power trains, you will let me know. ;)
 
Industrial design is a portable talent. Just look at the variety of objects designed by Raymond Loewy: everything from cars to household objects and logos. When Apple starts hiring engineers with experience designing chassis, steering, braking, and power trains, you will let me know. ;)

Again I just thought it was interesting. Nothing more, nothing less.
 
Lol, no offense... but, how could one equate the skills of a very specifically disciplined engineer with unique knowledge of a particular category that there is not currently a vast field of expertise in, with a retail position in which (unless you reach the very highest levels of management), I don't think you need more than a GED & the very basest rudimentary math and language skills, coupled with the ability to smile.

You may be right, specialized knowledge is worth far more under-skilled labor, but you've offended me with your insensitive post. Just because I am stuck working in a low wage retail customer service job right now as a 20-something, doesn't mean I will be there for the rest of my career. I am working extremely hard to pay my way through college while making hard sacrifices. If you ever worked in big corporate retail for years, you too, would understand how we are underpaid and mistreated, especially when you consider how much profit the company in question makes.
 
You may be right, specialized knowledge is worth far more under-skilled labor, but you've offended me with your insensitive post. Just because I am stuck working in a low wage retail customer service job right now as a 20-something, doesn't mean I will be there for the rest of my career. I am working extremely hard to pay my way through college while making hard sacrifices. If you ever worked in big corporate retail for years, you too, would understand how we are underpaid and mistreated, especially when you consider how much profit the company in question makes.

Well, certainly no offense was intended... & I wish you the best in life.

However, in my opinion- you are being a bit "thin skinned".
If I could offer advice towards your future successes, it would be: drop the silly entitlement immediately. It will NEVER serve you. It is attractive to ZERO employers.
In the scenario we are discussing... Apple pays its unskilled labor force a reasonable wage. Certainly above minimum wage, with an actual benefits package... for doing a job that takes equal skill, but is more appealing than the fast food industry. A 20-something that has yet to acquire a mortgage or substantial car payment could likely live ok off of such a salary. Now, if you decide to get a college degree in a particular area that Apple has interest in, you may have a MUCH higher cap on your salary & more appealing benefits, including a signing bonus. This is quite fair. Everybody in the described scenario is getting what they deserve. To pretend like the unskilled laborer is being mistreated or taken advantage of for being paid less is the height of huffy entitlement. If, in your ideal world, they pay all their employees HUGE sums of money, irrespective of their actual contributions... might I ask what would be the impetus for one to actually choose to do one of these more challenging jobs??
Lol, I'm VERY left of center & strongly support a social system safety net for the impoverished, etc. However, I will say: in this regard... capitalism is working correctly. Neither you, nor anybody else deserves a signing bonus for taking your High School diploma down to a retail store for a menial labor job. This is America... ANYBODY can go to college. There are myriad loan programs. If you want that cheddar... go get it! But do NOT expect me to agree with your assessment that corporations should spend their money rewarding their bottom tier employees above normal and appropriate bonuses and/or sales commissions, just "because".
 
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