Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Whatever that van is doing in the pic... doesn't look good. Hopefully whatever they are working on is going to work better. The van looks confused about where it is trying to go.
 
Said it before and I'll say it again: Apple should buy Tesla and dominate the future of the automotive industry.

Except it isn't. How do you charge those cars? Oh yes electricity. How do you produce electricity? Burning oil and gas. Sticking a solar panel or a wind turbine here and there is not going to cut it.

Hydrogen is the way to go. Sadly only Honda have made any serious attempt at it.
 
Battery technology would be the one area that would get me excited. Fact is, the fact that battery technology is largely stuck in the 90s is what is holding back so many new possibilities. Think about the Apple Watch with a 7, or 14 or dare say it, even a 30 day battery life. Or an iPhone that lasts a week on a charge. Or a three day MacBook Air. Those things would be game changers.

Improving battery technology is very difficult, which is why it happens so slowly. Breakthroughs are occasionally forecasted but actual improvements are only incremental. I wouldn't hold out too much hope that Apple is on the verge of something revolutionary. Chemistry has never been their thing.
 
Exactly. When did you last hear of an "unsolicited email" from an Apple employee about product development? This is just silly. As you rightly point out, battery technology is about the only place these two companies overlap right now. The thought of Apple getting into the car business is laughable.

Is anything too laughable to be discussed here? Not that I've noticed. The article's total non sequitur combining the Tesla headline with the van got it moving in that ludicrous direction.
 
Another rumor has Apple competing with Huggies in the diaper market! If you paid attention to your own blog, you’d know that 95% of Apple rumors do NOT come true!
 
After some research I have the answer.

Apple has been quietly working on an improvement to power over ethernet. This will allow power over cellular. The energy will be created by Apple's massive solar and wind technology.

The vehicle will be a self driving unicycle with electrodes inserted directly into your brain for adjustments to the route. Just think it, and it goes. The ultimate start-stop function. No balancing required, since Elon is on board with this. A nice comfortable seat instead of those little bicycle seats.

Just think about the music you would like to hear and it will be there. Google glass not needed; you can watch any live or recorded content at any time, safely.

The future is nigh.
 
" "very few people" had left Tesla for Apple, despite Apple's offer of a $250,000 signing bonus and 60 percent salary increase"

Jesus jumping Christ on a pogo stick, where do I sign? :eek:
 
Another rumor has Apple competing with Huggies in the diaper market! If you paid attention to your own blog, you’d know that 95% of Apple rumors do NOT come true!

That's just a misunderstanding.... Apple's diapers are not intended to compete with Huggies. Apple's intention is to use them when the ***** hits the fan.

More like corporate diapers. :)
 
It's hard to imagine what "giving Tesla a run for their money" means, but short of a car or self driving system, I can't imagine what would deserve that kind of hyperbole.

What about battery technology? Tesla is working on that in a big way. If Apple can improve their battery technology, it would help considerably with the portable market that is their main product line now.
 
Except it isn't. How do you charge those cars? Oh yes electricity. How do you produce electricity? Burning oil and gas. Sticking a solar panel or a wind turbine here and there is not going to cut it.

Hydrogen is the way to go. Sadly only Honda have made any serious attempt at it.

When they make a vehicle that operates by converting the pollution around us into fuel then I'll be interested. Of course the only downside is that once all the pollution has been removed from the environment, we'll have to reengineer the cars. But that'll take years to clean up the planet. We got tons of chemicals in the air and landfills to deplete before we ever have to worry about running out of pollutants and chemicals.

Imagine the irony of selling our trash back to us.
 
After some research I have the answer.

Apple has been quietly working on an improvement to power over ethernet. This will allow power over cellular. The energy will be created by Apple's massive solar and wind technology.

The vehicle will be a self driving...

Ah man, you lost at self driving. A self driving vehicle might be nice for the typical 'Murican driver, but not this little Mousse. I already hate the vehicle stability/traction control garbage turns an entertaining sports sedan into a boring family mover. Really it's night and day when traction control is turned off. It's fracking nigh impossible to drift with VSC/traction control.:mad:

Anyhoo...I guess I should read the rest of your humor post.:)
 
Brilliant idea

An Apple-made care makes a LOT of sense. They have a lot of experience with battery tech and this is Tesla's main specialisation. If cars are going electric, Apple's got a lot to add to the conversation.

Apple's culture is based around design. I think Jony Ive would have a hand in this, but I can imagine Apple hiring away great car designers from BMW and Mercedes. Marc Newson is a fantastic designer, but I think the world wants something a little less avant garde for their cars, at least for a few years yet. Expect things to look a little bit cutting-edge, but not way out. Something like concept cars.

We make fun of Apple's maps, but they have gotten better and they will get better still. Apple has challenges here but none are insurmountable.

I love Tesla and I think Elon Musk is the greatest... but some car competition, upsetting the incumbents would be great. Let's see the kind of improvement in cars in the next decade that we've seen in phones in the previous decade.
 
For $250k + 60% pay rise I would jump ship regardless of how exciting the project was.

Assuming they're not building an iCar, the project has to be either new battery tech or CarPlay related.
 
Apple aren't working on a car, they are working on bringing cars into their eco-system. Car play although it's basic, it's their way in. Soon you'll need an Apple ID to drive the car. The challenge will be getting the car companies to agree but as we've seen in the past no matter the industry they all come around eventually.
 
Personally I would love to see Apple not make their own cars but rather work with a handful of existing manufacturers like Fiat, Toyota, Honda, or VW to offer aesthetic and technological advice for interior design while getting CarPlay in more autos at the same time. I can just imagine a deal where all Hondas have Apple designed interfaces for the Infotainment and Dash for all Toyota models.
 
Tesla and Musk are on a much higher level than Apple and Jobs. While Apple builds space ship looking buildings Tesla builds spaceships. Apple's core product is a 10" tablet running beta maps/navigation while every Tesla vehicle comes with free 4G connected pro 17" with Google Maps and Garmin navigation data. Imagine if Tesla made the pro 17" removable. Google and Tesla are so far ahead in electric and autonomous vehicle technology that I doubt Apple is working on either of those so it's probably car infotainment console.
 
An Apple car is a pipe dream, but let's just all dream for a minute. A Jony Ive designed CAR. I can't even imagine how incredible that would be.

Until you realize there are no doors... For aesthetic reasons, mind you, and to save size and weight.
 
I hope they are not working on something bigger than the last 25 years of Apple products all together, like Edy said in the past and turn out to the a big fat bluff
 
ERM You are Wrong !

I'm confused. I thought Tesla was poaching Apple employees and Apple was struggling to get them back. At least that was the rumor last week.

Anyway I don't see any evidence that Elon Musk wants to sell Tesla. And I'm not sure why Apple would want to get into the automobile manufacturing business. It's a highly regulated industry and one that Apple knows little about.

Sorry to point this out but it is widely known amongst Apple fans that the one 'big' project Steve Jobs still wanted to do was an Apple Car. Phil Schiller Senior Vice President of World wide marketing is a BIG petrol Head as is I believe Eddy Cue who is Apple's Senior Vice President of Internet Software and services.
So I am sure that for one thing they would know a little about the Automotive industry and for another thing I am sure that whatever Apple does not know it will learn by hiring the right experts.
I do not know what Apple are planning(if anything) but IF and I mean IF they did bring out a Car then it could potentially be awesome if beating Cars such as the Tesla Model S P85D which is quite a good Car. It managed to beat a Dodge Charger Hellcat in a drag race. In fact it did not just beat it it SLAUGHTERED it. admittedly the Drive or the Dodge did fluff the start a bit but the Tesla still would have beat it because the margin was more than slight.
Anyhow as they say only time will tell so let us wait and see.
 
So, what happens when a major automated car company starts re-calling their entire line over some fault ?

Machine aren't perfect, neither are humans, but at lease "WE" have control at all times. instead of leaving machines to go through an entire loop, only then we can stop it, but it will be too late by then...

This is why drivers still must be present "just in case" so much for self driving technology..

I would have actually excepted to be sitting in the seat,,, not having a steering wheel at all..... That would fully automated... But we'll probably never get to that part,

As luck would have it, we have an existing model of this: large airplanes. Their avionics are EXTREMELY safe and almost all crashes are caused by human error. They can be run fully automated. They are thousands of times safer than human operated cars and smaller planes.

Making a machine extremely reliable is easier than you think and certainly not impossible. Although I agree humans should be there just in case, like pilots, they should be the last resort and not the first resort.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.