It's gotta be a marketing ploy to boost enrollment. To actually profess that an iPhone will somehow aid in education is painting the incoming class as a bunch of dolts who can't otherwise find their way around campus, or have the ability to remember which homework is due.
Same went with the iPod, when it was given to the incoming classes so they could "listen to lectures". My butt!
Glad I'm not the only one thinking that
😉
Adding to the above quote: I'd be surprised to have people be so connected to the iPhone that they (according to this marketing video it would definitely seem so) almos literally couldn't live without it.
I'm guessing it'll be introduced to the US universities at first, and it would be a huge surprise to see those over here on "the continent" (Europe).
At the university I enrolled at I've sometimes still got to find the according pinboards and actually take a pen and
physically 😱 put down my name, major and matriculation number.
By the way, those clickers seem like a terrible concept. But then again I guess every university/country has it's own system of getting students to visit and participate in courses.
Apart from how easily any electronic gadget will distract "young adults" by having possibilities to listen to music, surf the web etc. during class I'd like to pick up the point they were trying to make about ebooks.
Who here has tried reading scientific ebooks (if you have any) before and actually sticked with it? So far I've only come to use them to just quickly skim a chapter or so, but actually studying from an ebook is a ridiculous concept to me. Without taking the size of the iPhone into account reading books is so much easier on the eyes than reading an ebook version of it.
Or am I just "old fashioned"?
To avoid any misunderstandings: No matter who created this video or which university it could have been filmed at, I personally don't like the whole marketing air.