Apple Working to Leverage New 'M7' Motion-Sensing Chip for Mapping Improvements

Discussion in ' News Discussion' started by MacRumors, Sep 12, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Alongside the new A7 main chip unveiled in the iPhone 5s this week, Apple also featured a new "M7" motion coprocessor designed to capture motion data to support new features such as health and fitness applications. As Apple notes on its feature page, the chip can also enhance mapping and location functions, helping the iPhone 5s sense and interpret movement.
    But beyond those mapping and navigation features, Apple is also working on tapping into the power of the M7 to add additional enhancements in future software updates, according to a report from 9to5Mac. Those improvements include the ability to help find a parked car as well as new features for public transit navigation and indoor mapping.
    These potential additions should be no surprise of course, as Apple has revealed its interest in such features through recent acquisitions of several smaller companies. In particular, Apple has acquired public transit app firms HopStop and Embark and indoor mapping firm WifiSLAM within just the past six months.

    The iPhone 5s with Apple's new M7 chip launches on Friday, September 20.

    Article Link: Apple Working to Leverage New 'M7' Motion-Sensing Chip for Mapping Improvements
  2. Lordskelic, Sep 12, 2013
    Last edited: Sep 16, 2013

    Lordskelic macrumors regular


    Nov 3, 2010
    Yay! More opportunities for Apple to collect data about us.

    EDIT: This thread is pretty much dead now, but I meant this as a joke.
  3. TheKrs1 macrumors 6502

    Apr 11, 2010
    True. But it's still part of why I'm in the Apple ecosysytem and not Android. Yes, they both collect information about us. (I would bet Google collects the most). Apple uses that information to give us a better experience. Google will also provide you key information to improve your experience, but they are also heavily leveraging that info for advertisments etc.
  4. Mac'nCheese macrumors 68030


    Feb 9, 2010
    Like the part about not joining wi-fi networks when you drive by. That happens on my iphone a lot when driving home. I'll stop at a light and try to do something real quick and my phone has joined a really weak network (optimum usually, they cover most of my ride home but poorly...) and it takes longer to do then if I just used my cell data.
  5. iVirusYx macrumors newbie


    Nov 16, 2009
    I wonder why they don't use this a marketing strategy? Instead they use this 'Touch ID'. WOW...

    For me this M7 chip is the innovation within the 5S, not the chip itself but the idea of how you can use it. Seriously, WTF Apple!?
  6. glynhughes macrumors member

    Nov 12, 2008
    Sounds like they're fiddling while Rome burns. Unless of course this 'M7 motion chip' has legs and goes out and about seeing what roads/shops/services exist and noting exactly where they are. That's the only way to enhance mapping.
  7. joneill55 macrumors 6502

    Sep 11, 2007
    Better user experiences is the driving force behind Apple designs and why I am firmly entrenched in their ecosystem. Some are more successful than other at times, but their relentless pursuit of perfection and commitment to refinement of the user experience are notable and appreciated by this shareholder/customer.
  8. DowdyFick macrumors regular

    Sep 3, 2013
    Please, you're not that important :rolleyes:
  9. FlatlinerG macrumors 6502a


    Dec 21, 2011
    Ontario, Canada
    Love it. Any and all improvements to Apple maps and ways of improving "Find My ______" features are welcomed.
  10. crackbookpro macrumors 65816


    Feb 25, 2009
    Om nom nom nom
    There will be more use for this at first glance... as well as that thumb scanner thingyyyy!!!

    (Now you will be getting speeding tickets via your iPhone... :eek: )
  11. gmanist1000 macrumors 68030


    Sep 22, 2009
    They are:

    Screen Shot 2013-09-12 at 10.07.46 AM.png
  12. theheadguy macrumors 65816

    Apr 26, 2005
    And you're rude.
  13. Noctilux.95 macrumors 6502

    Jan 20, 2010
    No one is interested in what your mom packed in your Transformers lunch box this morning :D
  14. gnasher729 macrumors P6


    Nov 25, 2005
    Same old paranoid nonsense.
  15. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    Agreed, just fixing this joining of nearest available Wifi networks when driving or walking would be a much welcomed improvement. Now I just turn off Wifi if I'm on the go. It would be nice to have the phone have this sort of intelligence.
  16. BC2009 macrumors 68000


    Jul 1, 2009
    You're seriously missing the power of Touch ID that is going to be unlocked as soon as iCloud Keychain comes to iOS 7 (maybe with the Mavericks launch). Imagine going to any website that requires a password and tapping a button to auto-fill the password and just having to touch the fingerprint sensor to access your keychain. You could even log into third-party apps if they open up the API for an app to retrieve its specific credentials -- they just need to ensure that one app cannot impersonate another.

    Touch ID is going to be indispensable in mobile phone usage. It will bring the power of 1Password to a smartphone with one-touch unlock. You will also see Touch ID on iPads and on MacBooks and possibly on Apple's stand-alone trackpad -- though there are some security issues with transmitting the fingerprint over wireless from the trackpad.

    M7 is cool too, but Touch ID marketing is heavily muted right now because Apple is obviously making sure they can properly secure user passwords from the likes of the NSA in the wake of recent news (hence the delayed launch of iCloud Keychain).
  17. kas23 macrumors 603


    Oct 28, 2007
    These are cool ideas and all, but if Apple was gong to implement them, why wait until now? None of these "new" functions are specific to the M7 chip, the M7 chip only relieves battery life (or strain on the processor).
  18. Rogifan macrumors P6


    Nov 14, 2011
    Wow Apple this is all you've got? Where is the innovation? It would be here if Steve was still alive. /s
  19. truettray macrumors 6502


    Sep 7, 2012
    That's actually really cool! I love the cleverness of reducing pinging when sleeping. Usually my phone is charging when I sleep, but for times when I just leave my phone on my desk for a few hours, that could be pretty nice!
  20. illegalprelude macrumors 68000


    Mar 10, 2005
    Los Angeles, California
    I imagine it has to do with reliability. With the M7, the iPhone has a much better sense of what you're doing versus before where it had to track your movement based on GPS only.
  21. taptic macrumors 65816


    Dec 5, 2012
    I can see this coming into play with the Find My iPhone feature. Remember the article about it being refined to being able to find it's location down to the room in a building...?


    Innovation at Apple didn't start or end with Steve Jobs.
  22. TheKrs1 macrumors 6502

    Apr 11, 2010
    Agree! With iCloud Keychain, I can migrate all my passwords to a truely secure level. All of that, without having to memorize what the passes are. When I need them, just scan my print! Perfect!
  23. Bilbo63 macrumors 6502

    Apr 27, 2010
    I've often wondered why you can't tell Siri, "Remember where I parked".
  24. WorldTravelBro macrumors member

    Nov 29, 2012
    You are sooo important. I would also be worried if I was as important as you :rolleyes:
  25. netvvork macrumors newbie

    Jan 12, 2011
    weak wifi signal

    oh god i hate this about my iphone. as i leave the house and i get in my car i start up maps, tunein radio, or whatever for my drive and my phone is hanging on for dear life to that weak dot of a wifi signal. how is it that they are not smarter about this? i have to turn off wifi for it to work. i even asked at the genius bar about it and they said there is no streamlined solution. i mean its gotta drive frigging fedderichi (or whatever) nuts as well. right? he walks in to work one day "guys, we have to fix this ********".

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