It may be an audio-visual format, possibly called iTube but more likely with the Cook era naming scheme,
Tube. 

They did? I guess I missed that downward trend chart. And here I've been thinking that iTunes sales were near an all time high.
I am not a music guy but can some one explain to me why is Apple so close with U2?
Are they like a big deal? I have heard of other artist like Elvis, Puff Daddy, Frank Sinatra, Beyonce, 50 cent, Cher... but I have only heard of Bono and U2 from Apple.
This. Like I said in my earlier post a few pages back it's most likely going to be an audio visual music file format. One that combines what we already have now, the audio, with what we lost lost with digital music, the immersive visual experience. A fully realized digital CD/LP like album/song format that adds new features (animation, music videos, etc) to the old physical CD/LP format and which is fully optimized for iPhone/iPod Touch screen and iPad/Mac/PC screens.
This. Like I said in my earlier post a few pages back it's most likely going to be an audio visual music file format. One that combines what we already have now, the audio, with what we lost lost with digital music, the immersive visual experience. A fully realized digital CD/LP like album/song format that adds new features (animation, music videos, etc) to the old physical CD/LP format and which is fully optimized for iPhone/iPod Touch screen and iPad/Mac/PC screens.
So... Music videos? Has that been done before? </sarcasm>
A new music format? Music is music surely?
*edit* I understand about lossless, mp3 etc. A new file format isn't going to help music sales so I was meaning music in general and what other way can they present music other than being sound.
If they want to deliver music differently then they already have Beats music, just overhaul it and use that.
Their last tour was the largest in history. Broke all kinds of records. Highest grossing. Largest attended. Single largest non festival show in the US (this one, I don't get, but still shows as a record)
While YOU may not think they are relevant anymore, and you are certainly intitled to an opinion, it's not really accurate. Do they sell as many records now, as they did in the 80's or 90's? Of course not. Is this new album as good as Joshua Tree, Achtung Baby (or if you are really trying to look cool, Boy, War, etc)? No, it's not.
But I hate to tell you, they are probably the most mainstream relevant band Apple could hook up with. While you may like some other band, Apple knows what they are doing. U2 as well. Neither of them are stupid. U2 now has 16/17 of their catalog albums in iTunes top 100.
By stating they are not relevant, past their prime, etc...YOU look stupid. Look up some facts. The truth is out there.
It's all in the details. A print of the Mona Lisa is nothing like seeing the real thing. Music is like that too. A compressed AAC file is deader sounding than an uncompressed AIFF. But AIFF isn't practical when bandwidth and storage is limited. So a new format that is less compressed than AAC but still retains AAC's file size frugality would be a beautiful thing. Personally, I use ALAC right now, a little compressed and somewhat large files, but not as large as AIFF.
That said I don't know how that sells more music b/c the era of big home audio is dead and portables are not going to sound much better even w/ an improved format. The real problem w/ the music industry IMHO is lack of talent. There are a lot of one-song wonders and one decent cut albums out there now, and nothing really new sounding.
I never say things are cringeworthy, but the end of the practically flawless iPhone/Apple Watch event was cringeworthy. I don't get why it was necessaryespecially the whole scripted button push part. I thought Apple wants young people to think they're cool? Isn't that why they bought Beats?
Apple, you're better off giving away free Black Eyed Peas and/or Lady Gaga albums then these old geezers. OMG!
Apple will create a new format, and then someone else will have an MP3 converter out the next day.
Stop. Just stop. You're digging the hole even deeper...
Does it include forcing music onto everyone's devices?
Can this whole ApplexU2 thing please end?