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Since AppleCare is insurance, it was inevitable that with increased manufacturing costs, would come increased repair costs. Hence AppleCare would increase. I am surprised it was so little, but glad they honored the prices for AppleCare on existing contracts. It could have been worse. But rather than blame Apple, we should be pointing the fingers at the profiteering that is taking place in the storage and memory manufacturing world. These manufacturers would not be making more money at the moment if they had to increase prices to cover costs, but they don't, they increase prices to make more money and we are paying as they have a commodity that is in demand with reduced capacity. Capitalism at work.

I worry what will happen when this demands disappears or moderates as the builders of the data centers realize they are not actually making money. The storage and memory manufacturers will have committed large amounts of capital to building capacity for these data centers, based on their current enormous profits and demands. But there is a significant lag and it may not come on line until after the boom. Then we will have excess capacity and then follows the consolidation, which will not be pretty. We are in for a rough ride. Such is life.
 
I'm annoyed that they only offer Theft and Loss options in the US now, which are more expensive than without. I had to call to get a 2-year Applecare+ plan without theft and loss, and they reluctantly sold it to me for my new iPad Pro. I just wanted to protect the screen and internals from accidental damage since I use it all the time as a high school teacher and also a pianist.
 
This could be a slippery slope for Apple though. Increasing prices of products and services will slow sales and growth. I honestly don't plan on upgrading any Apple product I currently have for the foreseeable future because of prices. And I have a lot. Prices might not come back down but I will surely be spending less over time.
 
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even with record profits never seen before in human history
Not sure where you got that. I believe Apple has been reporting around 27% profit margin in their earnings calls. For reference, Microsoft last reported around 35% according to my search results.
 
Self insurance is the only way to go. Never had any problem with Apple products.

Ok until you smash something. This turned from an up front payment and insurance negotiation into a £25 excess payment and get it back in 2 hours…

IMG_6455.jpeg
 
At the end of the day, Apple is only double dipping one for the monthly fee and then one for the service fee .. and then they decide what they want to repair not the consumer consumer just pays whatever Apple demands.
 
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