With Tim at the helm, not at all. For years they’ve been dishing out painfully incremental updates in form of full version numbers. And people have been happily buying, enabling that strategy even more.
One rant: No charger in box claiming environment. So, when you buy a new charger, do they just hand you one or does it come in a box with all paper manuals and leaflets and everything? Are we to understand that that waste is less than what is supposedly wasted by giving a charger in the box? Is the Apple-buying public truly that much of a fool?
If I want to buy a watch today, I must buy a charger separately if I am buying a watch for the first time. If I want to buy two watches, I need to buy two chargers today because I have never bought a watch before when chargers came along with. That’s wastage in my opinion. Of my money, of paper, of packaging, of logistics, of storage shelves, etc. The only thing that is helped here is Tim’s bottomline. Not the environment, certainly not the consumer.
The consumer and environment could be benefited in only one way - if people ask for a charger at the time of purchasing a new device, just give them one without any packaging whatsoever. If they ask for two, or if they come for another later, just buy as usual. That’s how you’d serve both environment’s and consumers’ interest, not the way Tim is doing. It only serves his and the company’s bottomline.
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