I don't buy the price point - maybe that's estimating what an OLED iPad Pro would have to sell for at today's OLED manufacturing costs to keep the same % margin or something (would like to know the math behind it but not surprised if this is how they assumed it, in order to come up with the highest $ estimate possible to get clicks), but:
- OLED screen costs hopefully come down over next 1-2 years as the mfg process matures (especially if this is a more advanced / complex version of OLED screen)
- I don't think the market would bear a cost increase this large. While an OLED screen with inky blacks and amazing contrast interest us enthusiasts, at the end of the day, I don't think most consumers would care enough about it to justify anywhere close to this big of a price increase
- Given this, if Apple really wants to do OLED iPad Pros, I think timing will be pushed until costs to manufacture and keep "acceptable margins" for Apple, with something like a $200 price increase across the board. That's something that I think would be in the realm of possible where most customers could justify with the right story/narrative from Apple on the benefits of OLED. $799 -> $1500 for the base 11" is way beyond what I would even consider the "non-starter" price point