Apple's $29 Battery Replacement Program Could Lead to 16M Fewer iPhones Sold in 2018

Discussion in ' News Discussion' started by MacRumors, Jan 3, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's decision to offer $29 battery replacements to customers with older iPhones could cause iPhone sales to drop in 2018, according to Barclays analyst Mark Moskowitz (via CNBC).

    Customers opting for a battery replacement instead of upgrading an iPhone could be a "mild headwind" for iPhone unit sales, potentially resulting in millions of fewer iPhone purchases during the year. Moskowitz believes up to 77 percent of iPhone users are eligible to upgrade their batteries.

    It remains to be seen if and how the battery replacement program will impact sales in practice despite analyst predictions, as there are other considerations that drive upgrades, such as new features.

    Apple began offering reduced-cost battery replacements following backlash from an admission that it slows down some older iPhone models with degraded batteries to prevent them from shutting down unexpectedly.

    The power management issue impacts the iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, and iPhone 7 Plus, but only in situations where battery health has declined. Affected iPhones see throttling during times of peak power usage, such as when running a benchmark.

    iPhones that are running slower can be restored to their original condition with a fresh battery, which is why Apple has decided to offer $29 replacements from now until the end of 2018.

    While Apple implemented power management features in older iPhones in an attempt to extend their lives as long as possible, some people have claimed that Apple is intentionally slowing devices to push its customers to upgrade, which the company says is not true. From Apple:
    Though Apple may not have been aiming to get customers to upgrade their devices by implementing power management features, it's an inevitable side effect, hence why the battery program could cut into sales somewhat. Apple is currently facing several lawsuits from customers who claim they upgraded after experiencing slower speeds on their older iPhones.

    Apple plans to offer $29 battery replacements throughout the year, and according to internal documentation, all customers who ask for a battery replacement for an affected iPhone will receive one, regardless of battery health.

    Article Link: Apple's $29 Battery Replacement Program Could Lead to 16M Fewer iPhones Sold in 2018
  2. farewelwilliams macrumors 68000

    Jun 18, 2014
    not unless iOS 12 slows it down in time for new iPhones.
  3. CerebralX macrumors 6502


    Jun 28, 2013
    Looking for a place of freedom and rationality
    B.S! People will continue to buy new phones. Realistically, how many people actually buy new phones because of their slower performance?
  4. JimmyBanks6 macrumors member


    Oct 4, 2017
    ...and that is why the battery-caused cpu slowdown was never previously documented.
  5. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    Apple still wins because of how many new iPhones they sold due to this issue that nobody knew about.

    It’s sad but true.
  6. asdavis10 macrumors 6502


    Feb 3, 2008
    Apple will just move forward the iOS 12 release about a month to bring older phones to a crawl. Then we're right back on track.
  7. JimmyBanks6 macrumors member


    Oct 4, 2017
    My sister in-law did.
    Her 6 became unbearably slow with iOS 11 so she bought an 8.
  8. BaltimoreMediaBlog macrumors 6502a


    Jul 30, 2015
    DC / Baltimore / Northeast
    This will be Timmy's excuse for the bad iPhone X sales numbers. :D
  9. thejadedmonkey macrumors 604


    May 28, 2005
    heh, maybe the iPhone sales numbers were so bad they needed to "leak" this as an excuse for their investors.

    Now where's my tinfoil hat....
  10. Nor10 macrumors member

    Sep 7, 2016
    That is what Apple gets for Deceiving Customers! Not just iPhones but all throttled devices to cover up for their Corrupt Battery Claims since Tim Cook became CEO. Apple is Corrupt and lying to the customers on battery performance for several years...and now they have been Caught...Steve Jobs would fire the entire executive team for poor quality of software, products and services years ago...Apple is on a severe decline; don't let the Stock analyst suggest otherwise...the Apple Community has had it!
  11. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.
    Seems like Apple had better get aggressive with features/pricing on their 2018 iPhones!! (here's hoping)
  12. businezguy macrumors 6502

    Jun 23, 2003
    Yep! This is the reason why Apple didn't want to address this recall. To be clear, I'm not in the camp that believes Apple was trying to get people to upgrade their iPhones, I just don't think Apple wanted to PROLONG the life of EXISTING iPhones. That's the real reason they didn't want to replace batteries.
  13. scoskey macrumors newbie


    Mar 22, 2016
    I was thinking about upgrading my 2016 SE to the 2018 SE (if it exists). Now I'll use this to stretch my 2016 SE as long as possible.
  14. pallymore macrumors regular


    Sep 24, 2013
    Boston, MA
    The reality is many people can't justify spending hundreds (or, ~$1000) to buy a new phone every two years. And many people simply don't care about the latest and the greatest.

    My dad's iPhone 6 Plus was so slow that he (a very much non-tech person) felt very frustrated (even wiped his phone clean because he thought it has got some kind of virus). I bought him an iPhone 8 plus as a present for his birthday, he couldn't really tell the differences (other than the obvious ones like the camera looks different) but he's just happy that using the new phone just feels like using his 6p when he first bought it.
  15. MacFather macrumors 6502a


    Mar 16, 2012
    To me a brand is one simple thing, and that is trust. - Steve Jobs
  16. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.
    I'd say that's more the norm. Especially now that older iPhone features are still pretty good. I've upgraded every 2 years since my 3G, but I'm still holding on to my iPhone 6, because nothing has been that inspiring and my 6 handles everything I need it to. I've been planning on holding out till 2018 for a while now. That being said, since iOS 11 I've had some really horrid performance which has had me seriously reconsidering. Performance has since improved and I'm feeling more confident about waiting till 2018.
  17. GizmoDVD macrumors 68000

    Oct 11, 2008
    Her three year old phone is slow?

  18. djcerla macrumors 68000


    Apr 23, 2015
    iPhones were slowing down way before iOS11, for a lot of different reasons.

    This is not bound to change with cheaper battery replacements.

    Very poor “analysis”, more like a FUD piece.
  19. Act3 macrumors 68000

    Sep 26, 2014
    I have two 6S phones in my household that still need battery replacements, will be doing that instead of buying new phones.

    Already changed one battery out on one of the 3 6S that we have, seems like a new phone now to be honest.
  20. iMerik macrumors 6502a

    May 3, 2011
    Upper Midwest
    My iPhone 6 was beyond frustratingly slow and barely usable in some cases ever since iOS 11. I was thinking about upgrading to the latest iPhone, but my performance issues convinced me without a doubt that I just needed to be done with my iPhone 6. If this revelation and battery replacement program would've occurred back in October or November, I would have likely tried the battery first and held off another year.
  21. Rockadile macrumors 6502

    Jun 11, 2012
    What? But this can only help the resale value. Buyers now get fresh batteries!
  22. cppguy macrumors 6502

    Apr 6, 2009
    SF Bay Area, California
    What do you do if the Lightning connector got loose? Is there a repair program for it? It's a serious problem, because it randomly disconnects while charging, or while flying my drone.
  23. cmwade77 macrumors 65816

    Nov 18, 2008
    Honestly, if that number is true, then I think we can safely call B.S. on Apple's claim that they weren't doing it to sell new phones.

    Personally I think Apple and others should just make batteries removable again, it can be done and still be waterproof (plenty of digital cameras prove this).
  24. RealAppleFan macrumors newbie


    Oct 30, 2017
    Good. Now, let's calculate how much they would have earned had they remained silent on intentional iPhone slowdowns.

    I'll betcha it's BILLIONS more.
  25. Nor10 macrumors member

    Sep 7, 2016
    So what is your point GizmoDVD; you say that all should spend 300 to 1K every three years on a new phone? This is new in Apple history and not just iPhones...You could always count on any hardware you bought from Apple would last and perform for years and several years. Now Apple has been caught in a Corrupt obsolesces and it will be proved it is not just on iPhone!. So stop your snarky comments

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