Apple's All-New Birmingham Store Opens September 24, Bullring Location to Close

Discussion in 'Mac Blog Discussion' started by MacRumors, Sep 20, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    Apple has announced its all-new store in Birmingham, England, located at 128 New Street, opens on Saturday, September 24 at 9:00 a.m. local time. Apple's nearby Bullring Shopping Centre store will permanently close on Friday, just one week after customers lined up for the iPhone 7 and iPhone 7 Plus.

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    Apple Birmingham under renovations via MacRumors reader Barry Rimmer

    Apple has taken over a six-story building recently vacated by British bookstore Waterstones, and originally built in 1879 for Midland Bank.

    Major planning documents for the inside of the 20,000-square-foot former banking hall were submitted to the Birmingham City Council last year, and renovations have been in progress for the past several months. Apple's logo and the grand opening date were added to a construction barrier outside of the building last week.

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    Apple Store at nearby Bullring Shopping Centre

    Apple Bullring opened in April 2005, and like many of its earlier locations, it is now too small and narrow to accommodate for increased foot traffic. Apple is in the process of relocating several of its retail stores to larger spaces, based on the company's next-generation retail design language inspired by Jony Ive.

    Article Link: Apple's All-New Birmingham Store Opens September 24, Bullring Location to Close
     
  2. Xgm541 macrumors 65816

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    #2
    I like how the article starts out feeling like "oh no apple is doooooomed" but ends on a "oh it was just too small, we need a bigger space due to too much foot traffic". Typical journalism.
     
  3. WBRacing, Sep 20, 2016
    Last edited: Sep 20, 2016

    WBRacing macrumors 65816

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    The word store appears 12 times on this page. I thought it had been retired!
     
  4. tomacwhite macrumors regular

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    Right next to work, can't wait to see it :)
     
  5. Joe Rossignol Editor

    Joe Rossignol

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    I'm forever going to be triggered by this comment thanks to Apple's courageous naming conventions. ;)
     
  6. newyorksole macrumors 68040

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    What are you talking about? Lol. It doesn't feel like that at all.
     
  7. keysofanxiety macrumors G3

    keysofanxiety

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    What article did you read? :confused:
     
  8. Stig McNasty macrumors regular

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    Six story building you say? What are they going to do with the four subterranean levels?
    Maybe it's Jonny's home base bat cave?
    Or, could be where Tim stashes all that overseas never-to-be-repatriated profit?
    As it's Brum, perhaps it's a skunk works, and Apple have really bought the British Leyland IP… Gawd help us! A self driving Metro :)
     
  9. CFreymarc Suspended

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    As Milo said, "... I’m grateful to you for coming, but to be quite honest with you, **** your feelings”
     
  10. OllyW Moderator

    OllyW

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    #10
    It's been too small since the day it opened, it's always rammed in there every time I go in.
     
  11. 2457282 Suspended

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    #11
    Intrigued by your comment I went to the Apple website and found this.

    http://www.apple.com/retail/
    --- Post Merged, Sep 20, 2016 ---
    Apple has not retired the word --

    http://www.apple.com/retail/
     
  12. Joe Rossignol Editor

    Joe Rossignol

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    Yeah. The change is simply "Apple Store, Bullring" to "Apple Bullring," for example, and I follow this naming convention in all of my store-related articles. But when generically referring to an Apple retail location, I still call them stores. It's what they are.
     
  13. Brenster macrumors 6502a

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    Haven't been to the Bullring store since Manchester Trafford/Liverpool ONE opened, but I do remember it being fairly small. Dread to think what it was like on launch days or the busy weekend queues of people who routinely drop their phone in loos.

    Would I be right in inferring that all of the Bullring staff have simply been moved over? No silly staff cuts/reapplying for the same positions?
     
  14. 576316 macrumors 601

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    I wonder if Leicester will get a new Apple Store cause Highcross is tiny and there's plenty of historical buildings around that they could take up.
     
  15. Shaun, UK Suspended

    Shaun, UK

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    #15
    The old Bullring store was way too small for the number of visitors. It's the same with many of Apple's narrow two storey UK stores. Hopefully Liverpool will be next for a bigger store.
     
  16. OllyW Moderator

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    #16
    Do they still hand out T-shirts at new stores or has that been phased out now they are so popular?
     
  17. Duncan-UK macrumors regular

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    #17
    The bullring store has been fine for clicking and collecting but too full of rather aimless shoppers. The building they are going to be using was great as a bookshop so I can envisage it very much like the Regent Street one in London.
     
  18. mazz0 macrumors 68000

    mazz0

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    #18
    That building looks to only have two floors, not six. Anyone got a better picture?
     
  19. OllyW Moderator

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    #19
    I'll get some on Saturday. :)
     
  20. Ap0ks macrumors 6502

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    The large windows in old banks can be deceptive, here's the building from the other end.
     
  21. Dave245 macrumors 604

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    I'm hoping it means they have more stock on release date for things. Also the bullring store is very tight to walk around with so many people going in daily.
     
  22. OllyW Moderator

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    There's quite a steep drop in the road that runs alongside from the front of the store to back and of course there's going to be an underground floor where the vaults were once located.

    This is what it looked like inside when it was Waterstones.

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  23. atrevers macrumors regular

    atrevers

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    I learnt how to be a software developer in that building in the late 90s; before the prevalence of Stack Overflow and the like, the easiest way to find a wide variety of resources was to spend Saturday afternoons browsing books in the Computer Science department. In those days, it was Dillons - I never understood why Waterstones didn't close down the branch on High Street and consolidate into the (much nicer) banking hall when they took over Dillons. I don't get back to Birmingham often enough, but I may have to make a special trip to reminisce.
     
  24. Ap0ks macrumors 6502

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    It doesn't look vastly bigger than the Bullring store (width-wise), but it is a much better looking building than a plain rectangle in a shopping centre :)
     
  25. McScooby macrumors 6502a

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    Hopefully they can find some iPhones & new macs to fill it with!:)
     

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