made an account just to chime in on this issue:
I spoke with an Apple Store employee yesterday while buying a family member a new computer. I asked about the Back-to-School promotion and the employee told me they canceled it this year due to return issues.
Basically too many people were buying an Apple product to get the iTunes gift card, returning the product and expecting to keep the gift card. it's a shame they cancelled it because I would have enjoyed $100 on iTunes, however we still did receive the educational discount on the MBP and Apple Care
This is completely untrue. I'm quoting to the terms and conditions from last year;
"If the Apple Store Gift Card is missing, not returned, or has been partially or fully redeemed for a purchase, then the full original value of the Apple Store Gift Card will be deducted from the e!xchange or refund of the Qualifying Product"