i wish apple would buy my arm . . . oh wait, i just bought a new macbook. they got it and my leg. at least it was worth it . . .




Steve isn't stupid enough to miss the NetBook revolution. Yes, Apple can not afford the razor thin margins within the $300-$400 NetBook price range that most current vendors (ASUS, Acer, MSI, Samsung) are targeting, but Apple can offer an excellent NetBook solution in the $500-$600 range. Apple can differentiate this product through software (OSX and iLife apps), however, justifying the Apple price premium would be much easier if there are some hardware differentiators as well.
Must current netbooks consist of the Intel Atom chip coupled to a relatively power hungry legacy X86 chipset (NB/SB). Apple's new NetBook solution may be based on a derivative of the PA-Semi chip, which includes many of the chipset functions such as the memory controller, PCI-E controller, etc. on the processor die itself. This would enable Apple to reduce the cost, footprint and the power consumption of the motherboard while offering higher performance - either through increased clock frequency or through multiple cores.
Lower power consumption and smaller footprint may enable Apple to package a NetBook in a much more attractive form factor. Current notebooks are typically 1.10-1.25" thick, Apple may be able to offer a NetBook that is only .75" thick or even only .5" thick. Display port is much more amenable to extra thin form factors compared to the legacy VGA connector that is used on current generation NetBooks. Apple may also offer a 11" or 12" display and a slightly larger size keyboard. If the custom silicon solution can deliver significantly lower power consumption due to the elimination of the Northbridge and use of lower power DDR2 (or DDR3), Apple may be able to get 4-5 hours out of a 3-cell battery or 9-10 hours out of a 6-cell battery. Finally, Apple may chose to include digital audio in/out to make such a notebook very useful in the context of a home music center application.
Apple NEEDS a netbook category computer. They are a very quickly growing segment of the laptop market. And as Jobs has always quoted Gretsky "you skate to where the puck is going to be." (or something like that). If Apple doesn't start making relatively low cost netbooks soon, Apple is gonna start to lose marketshare again.
Apple can sell netbooks at a nice profit too, because people expect to pay more up front for Apple hardware and OS X. If Apple sells a new netbook type device with hardware equivalent to the $400 netbooks already out there, and then sell it for $600, they'd sell like hotcakes and Apple would make a boatload of money. At over $200 profit on each device, Apple would sell a zillion of these and MORE than make up the profit that they'd lose in MB Airs. Apple probably makes much more than $200+ profit on each MBA, but Apple would sell SOOOO many $600 netbooks that they'd wind up making a LOT more money.
I'm not saying they aren't becoming popular, but I really don't think this is where Apple would be headed. The desktop space (this includes netbooks, notebooks, and desktops) are basically dead, in a sense. The two big things right now are web and mobile. Apple seems to be clearly focused on mobile.
They've now got a pretty strong mobile platform with 2 devices so far, and I expect that to grow. So I don't think they are going to bother with netbooks, as it's not a way for them to push forward.
I think they'd be smarter putting a mobile OS (iPhone OS) on a device than a desktop OS (Mac OS) in a cramped fashion (let's face it, if you put Ubuntu or XP on a 5inch netbook, it's going to feel super cramped). Apple upsizes the user experience, not downsize.
Anything is possible but it is not like Cortex has a surplus of instruction codes. What wouldn't surprise me is a co processor that works within the current ARM hardware architecture. It would be nice if they could accelerate the heavy parts of Objective C but it would also be nice to see Apple introduce a decimal math co processor.Wouldnt surprise me if they added acceleratation instructions for Objective-C.
The question is how do you accelerate that? One thing that comes to mind is the incredible amount of string processing that goes on in a modern iPhone type app. So much is done by string look up and comparison that instructions to accelerate that might have a significant impact on performance.When using Objective-C, you pass messages instead of calling function pointers (in C++ or .NET), which is inheritly slower. In code that is heavily Obj-C you do have a performance penalty.
I'm not so certain that the big hold up is message passing, might be I just don't know. What I do know is that Apple wouldn't do anything hardware wise without profiling a lot of code. So they likely have an eye already on what ever the big hold ups are. It is very possible that they could do for embedded devices what they did for vector processing with Alt-Vec.I could see Apple looking at adding Obj-C functionality to the instruction set; if you execute message passing at 2x the speed of a non-accelerated CPU, you get higher performance without raising the clock.
What these instructions would be or how they'd work, I'm not sure.
I didn't know that Apple was into Adjustable Rate Mortgages??
Wtf?
Dood, expect foreclosures to rise once the rate resets on a new MBP....
Stoopid....Stoopid....
I'd like to see those "measured in days" results as well. I've got an iPod touch that only gets about 4 hours of use for very low fps games (solitaire, etc). Pretty pathetic.
..........
That aside, Obj-C is compiled to native code unlike say Java which compiles to its own bytecode which is then JITed to machine native code - so really the "Obj-C instruction set" thing does not make any sense.
Intel -> x86 -> Atom/CoreDuo
PA Semi -> RISC -> ARM
Do those categories line up? Or do I have that wrong? I'm not sure what any of these names are. That's how I currently understand it.
I have a new design for Apple to consider. Use an iPhone or an iPod touch as the trackpad for a MacBook or MacBook Pro. They will come with a depression where the trackpad would otherwise be, with padding to cradle the phone or touch. You just drop it in and use the touchscreen. You'd tap once for a "click" and the phone/touch would support single or multi-touch gestures just as the trackpads do now, but in addition it could display menus or other information to help you use the active application. When the phone gets thin enough, it could be used in the MacBook Air too.
You could even talk on the iPhone while it's cradled, using either the iPhone's or the Mac's microphone and speaker.
You're welcome, Steve.
He's got 4 years. No hurry.A quote from Steve Jobs:
In the last recession, we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over And it worked! Thats exactly what well do this time!
Why sell 4 netbooks when they could sell one MacbookPro. You know what the benefit of that is? You only have 1, not 4, customers to support. That and it's easier to operations to manufacture/ship/etc. It just makes more sense to have a slimmer lineup.
No it doesn't make sense but you have to take into account that the source might be a liberal arts major. He may have info we don't but simply can't connect the dots. Frankly I do believe it would be possible to extend ARM to enhance it's ability to run iPhone apps. A co processor for string handling might help for example.
It is interesting that Apple is rolling it's own ARM processor wise. The question is what special sauce are they going to put into their SoC to justify it?
Certainly high integration of support logic is part of the goal but what about special logic such as a co processor for string handling. Just a thought.
Dave
The dumbest move they every made. Talking to colleagues at Intel they all agree its the dumbest move and their answer, Atom, pales in comparison.
Hi
Ever since I got my AlumiBook MacBook I have been staring at the mini-displayport on it and then keep thinking about the iMac-ish patent app that came out a while back. (small box that slides into the side of an iMac screen)
Your post is one of the first I have seen that also thinks about minidisplayport in other ways. 99.99% of the others are how minidisplayport stole their girlfriend or kicked their dog and that it's just plain evil
Now given that iphone game apps are being outputted (unsupported) to larger displays, I have to think now more than ever that their will be an iphone to miniDisplayPort cable in the future.
The idea of hooking up my iPhone to my 24" LED ACD and then just using my Apple BT keyboard with it just feels 'too cool' & 'so right'.
...and maybe 'too real' in the near future.
Is it MW yet?
Cheers
-wsn
I assuming everybody on here is also stuck in this Holiday/Christmas game. I only want Mac stuff, and it has to be a gift card as 'my' Christmas is not till Jan![]()
Thumb code is significantly more compact, but also significantly slower since there's an extra instruction decode step.
Thumb code is significantly more compact, but also significantly slower since there's an extra instruction decode step.
...if Apple comes out with a netbook, they're not going to create a typical "cheap" laptop - they're going to reinvent the category.
I hope Apple can make it thin without sacrificing too much performance. Absolute performance at least would be quite good.Lower power consumption and smaller footprint may enable Apple to package a NetBook in a much more attractive form factor. Current notebooks are typically 1.10-1.25" thick, Apple may be able to offer a NetBook that is only .75" thick or even only .5" thick. Display port is much more amenable to extra thin form factors compared to the legacy VGA connector that is used on current generation NetBooks.
I've always thought of the iPhone and iPod touch as the first foray into the mobile arena for Apple.They've now got a pretty strong mobile platform with 2 devices so far, and I expect that to grow. So I don't think they are going to bother with netbooks, as it's not a way for them to push forward.
What I've been saying for a long time now. I don't see Mac OS X working out for mobile devices. Not only are the specs are too high (note that minimum specs are exactly that: MINIMUM specs), but the user experience won't be as good. Mac OS X (and apps) work well with a certain resolution (display size) or higher. The smaller the device gets, the worse the user experience is, and I don't see either specs or Snow Leopard changing that. A user interface designed for a small device would work well on a bigger one, with small tweaks. I see things being much snappier with iPhone OS than Mac OS X.I think they'd be smarter putting a mobile OS (iPhone OS) on a device than a desktop OS (Mac OS) in a cramped fashion (let's face it, if you put Ubuntu or XP on a 5inch netbook, it's going to feel super cramped). Apple upsizes the user experience, not downsize.
Maybe it was worth more when you were comparing plastic (previous macbook) to 50+ screws that had to be screwed and un-screwed, now it's apple that's doing the screwing. LOL.