Apple like going into markets where the devices have poor user experiences and where they can see a way of making them much better (e.g. iPod, iPhone, iPad). So cars fit right in with that.
But while I am happy to pay £2000 for a new laptop every few years, I am not going to get a £40,000 car. So I can't see myself ever getting one of these.
Tim..Tim? TIM JUST BUY TESLA! The platform is already there for you to apple-ize. The world does not need another car company and you know that.
Meh....no thanks. Not into putting my life in the hands of such a creation. Not sure I'd even want BMW's self parking car that comes to get you when you leave the store. Not to mention dealing with all the issues should there be an accident. Liability, insurance push-backs. Besides, I have way too much fun driving to take that experience away from myself.
The media so far has confused the leaks about them developing a car with the stories about those vans shooting 3D street-view imaging. "Apple is developing a car... a van..."
Those vans are shooting Apple's version of Google's street view.
Going to need one of those inflatable people so I can travel in the car pool lane.
Wouldn't it make sence to try to develop a personal transportation system that dosen't kill thousands upon thousands of it's users and injure millions more each year or at least lowers the likelihood to a rarity and not an accepted possibility.
IOS or Android driving the car, doesn't give me a warm feeling.
I can't really see self-driving cars being any more than a novelty. I love driving and am sure the majority of the population would agree with me. Why don't they make "smart" cars first, ones that automatically communicate with other cars, automatically reports accidents or poor driving conditions, etc. I know "there's an app for that", but the vast majority of drivers don't use them. They should come "baked in".
That, plus Apple can't even manage a flawless iPhone/iOS launch, let alone develop an automatically driving car.
Tesla only makes expensive premium cars and people have assumed they'd make a car with this tech for the masses but Musk has shrugged off this notion, leaving that task to others.
The problem is, the existing auto-makers have all of their experience building internal combustion engine powered vehicles, and have shown an utter lack of a clue when it comes to anything digital. (Look how unreliable and generally awful their efforts were to create digital dashboards in the past, and how they're basically incapable of including a really good sounding stereo with the features people want. Look how companies like Chrysler keep recycling head-units with GPS that were designed almost 10 years ago.)
I think this is the key to understanding what's going on here. This (probably) isn't about Apple someday sellingCars at a dealership in the mall parking lot. Retail isn't the only arena where tech companies compete; they also compete in R&D and patents. (e.g. Google didn't buy Motorola Mobility for its share of the handset market, but to deny its extensive patent portfolio to other companies... or at least profit from licensing it.)
By developing patents in the automotive navigation field, Apple sets up roadblocks that will cost Google money to get around, either by requiring them to reinvent things differently, or by charging them to license Apple's solutions. Some of this might produce technology that can be applied to other products, like theWatch or Apple's general navigation services. And if the R&D goes well enough, Apple may even be in a position to offer automakers a complete alternative to licensing Google's self-driving technology. That's medium-term benefits with likely spin-offs and a potential long-term pay-off: the perfect type of blue-sky R&D project.
Yet you put your life in the hands of a human behide the wheel..?! Humans are the most dangerous thing about cars.
So is this going to force Jony Ive to give up his Bentley? Can't imagine it's very eco-friendly.
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It would be funny if some at Apple wanted self-driving cars, so made other car and tech companies accelerate their plans by giving the idea Apple were working on it.
There is a lot Apple could influence just by the idea that they might be researching that area. Perhaps that is why so much more goes into the design of TV's now.
IOS or Android driving the car, doesn't give me a warm feeling.