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Unfortunately you can't buy Applecare with the gift card. If you try to buy Applecare later with the gift card it will use your credit card instead. Americans have already tried that and it won't work. It's unfortunate as it would make the gift card far more useful. I don't understand why Apple won't allow you use them to buy Applecare but that's unfortunately their policy. It's really the only thing that thr new gift card won't work for.
I think you can pay for the subscription one with the gift card?
 
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