this is a joke 25 quid for a battery charger!
5 years ago I bought my battery charger for £7 can charge 4 batteries at a time (can charge 2 at a time if you want) or 2 9V batteries, it stops its power draw when they are charged AND it came with 8 NiMH batteries.
people who buy this really will buy anything apple puts their name to and need their head checking seriously!!!
Yes, I think what apple has found is that for lets just say 75% of their target market, (it could be a bit higher, but most likely is not much LOWER) the 29$ price point is a relatively trivial expense. It represents for those people most likely less than one good dinner, less than a weeks worth of lattes or frapachinos at Starbucks, less than .5 a tank of premium fuel for a bmw, Mercedes, vw, audi, volvo, etc., less than the price of going to ONE movie for TWO people with a drink and popcorn (SHARED!), etc..
It might be the amount of money in a spare purse, or the amount of coins lying around the house or even in the sofa. At that point, they are willing to just GIVE it to apple, for an ipad case, for an iphone case, for a dock, for a set of batteries with a charger.
For the REST of the population, this amount might be 9.99$. for a segment of the population, this amount might be 19.99$,
for apple, it is 29$